BusinessWire’s Complete Guide to Modern Public Relations
If you’re looking for information on how to more effectively connect with journalists and consumers, you may want to read “Business Wire’s Complete Guide to Modern Public Relations.” This report, which was published by Business Wire, a leader in press release distribution and regulatory disclosure, provides insight into the way consumers receive news and how […]
Spaceflight Announces Future Launches With Virgin Orbit and Rocket Lab
In the month of June, our client Spaceflight, the company reinventing the model for launching small satellites into space, shared two exciting announcements detailing future launches with both Virgin Orbit and Rocket Lab. The first announcement we released focused on three upcoming missions with Rocket Lab, scheduled to take place in 2018 and 2019. All […]
Breaking Through the Trade Show Noise: Dell EMC and The 2018 NAB Show
Trade shows have evolved significantly since I started my PR career back in the late ‘90s. In a similar vein, journalism and publishing have also transformed themselves over the years and continue to do so today. “Back in the old days,” as the PR elders like to say, it seemed like trade shows were packed […]
NYT Intros Augmented Reality: Is It the Future of Visual Journalism or a Bunch of Hype?
The ways that journalists report on news – and the way that their audiences consume it – is changing day to day. Earlier this month The New York Times ran its first augmented reality (AR) feature story previewing the Winter Olympics, allowing readers to “meet” and watch Olympic athletes in 3D through their smartphones. As […]
Rule 40: How the World’s Largest Stage Stays Focused on Athletes and Competition
Currently athletes from around the globe are competing on the world’s largest stage—the Olympic Games. The opening ceremonies in Pyeongchang brought in 27.8 million viewers. For the 2016 Rio Olympics, the International Olympic Committee (IOC) estimated that half of the world’s population, roughly 3.6 billion people, would watch at least one minute of the games. […]
Ethics in Communications
At the beginning of each year, I review and sign the PR Council’s “Code of Ethics and Principles” as part of Communiqué PR’s membership renewal. The PR Council is an industry association committed to advancing its member firms’ business and there are more than 100 firms who belong to the organization. Firms of all sizes […]
Duck Eggs to Digital Media – Takeaways from My First International Business Trip
This past week I had the opportunity to travel to Hong Kong and attend the Public Relations Network’s first Digital Forum. PRN is a network of approximately 25 PR agencies from around the world. Communiqué PR is a U.S. agency with partner firms in India, South Africa, Asia and Europe to name a few. As […]
HuffPost Halts Unpaid Contributors: Can Anyone Be a Credible Journalist These Days? Should They?
In an unexpected move for its readers and its more than 100,000 contributors, HuffPost announced recently it would be ending its popular unpaid contributor network. According to The New York Times, “The decision was rooted as much in a move to declutter the site as in Ms. Polgreen’s (editor in chief Lydia Polgreen) desire to […]
Going Social in 2018: 4 Emerging Trends to Give a Second Thought in the New Year
It’s no breaking news that social media plays an integral role in today’s business and personal interactions. In 2017, social media took on a new role in reporting, both in the political and corporate arenas, forever changing the “social norms” associated with social media. As companies plan marketing campaigns for 2018, strategically intertwining marketing efforts […]
Your Virtual PR Bookshelf
Over the years our team has shared its expertise through posts published to the Communiqué PR blog. Some of the posts tie directly to content included in our book, Strategic Public Relations: 10 Principles to Harness the Power of PR, while other posts dig deeper into practice areas or capture key campaign initiatives and results. […]