Creating an Employee Advocacy Program That is Right for Your Company
Two years ago, LinkedIn rolled out its employee advocacy platform, Elevate, a paid mobile and desktop app that makes it easy for its users to discover and share content from experts at their company. Designed for organizations with 2,000 or more employees, Elevate helps companies create and improve employee advocacy, and helps encourage employees to […]
The Importance of Investigative Journalism
As we can see from this week’s CBS “60 Minutes” segment The Whistleblower and the Washington Post’s article The Drug Industry’s Triumph Over the DEA, investigative journalism continues to have a significant impact on public perception and people’s careers. Hopefully it will also have an impact on future laws. In case you missed it, the […]
Spaceflight Reaches Two Impressive Milestones in One Week
Last week was an eventful one for our client, Spaceflight Industries, announcing two important milestones for the company’s satellite rideshare and mission management service, Spaceflight. The first announcement revealed that Spaceflight had been awarded its first contract from NASA Kennedy Space Center Contract (KSC) for launch and integration services. The multi-year contract covers launch services […]
Truth in the Age of Digital Fakery
In late September, I had the opportunity to participate in a compelling dinner salon discussion with a handful of local technology and business leaders hosted by Intentional Futures. The topic of discussion focused on “the fight for truth” and how news organizations can combat fake information in light of new technologies. The fight for news […]
Does AI Have a Future in PR?
Digiday recently posted an article uncovering how artificial intelligence (AI) is making its way into PR. Newspapers such as the Associated Press and Washington Post are already using AI to develop earnings reports and write articles that don’t require dedicated reporters. How will this affect PR professionals? Can we begin to realistically and effectively incorporate […]
Circle Back and Ping Me When You Have Bandwidth: Trying to Cut Through the Jargon and Buzzwords in Tech PR
Last week I was trying to make plans with a friend and suggested he “ping me” when he had a better sense of his schedule. “What’s ping?” he asked. “Is that a new app or something?” That’s when it hit me. I had become a corporate buzzword abuser. I “circle back” with reporters. We strive […]
Next Week’s GeekWire Summit – Will You Be There?
The local tech community will come together again next week for the annual GeekWire Summit to hear from leaders of known brands including Amazon, Microsoft, Starbucks and Zillow, as well as lesser known experts who are driving change through technology. The conference agenda, which runs Monday from 8:30 a.m. to 4:30 p.m. and Tuesday from […]
Cision’s Six Tips for Building an Enterprise Social Media Plan
Would you believe it if you heard that nearly 11 percent of most marketing budgets are dedicated to social media? How about if you heard that among Fortune 500 companies, nearly 98 percent rely on social media for a combination of public relations, marketing, and customer service and industry insights? While these statistics alone are […]
Tips for Managing a Large Volume of Email
For many young adults entering the professional workforce, the ability to successfully manage email can be daunting. If not correctly managed, important emails can wind up at the bottom of one’s inbox, which may lead to a late reply or missed opportunity. Managers, business partners, and customers also expect people to master email because so […]
Reflecting on the iPhone’s Tenth Birthday
September has arrived in full swing with back-to-school preparations, football-related programming, and dreams of pumpkin spice lattes. One September event that I look forward to (more than any kind of latte!) is the release of the next generation iPhone. This month, Apple is unveiling a major redesign of the iPhone, but most importantly, this year […]