Leveraging New PR Tools: PitchEngine
We are all aware that the world of media is constantly changing and that it can sometimes be challenging to keep up with the latest innovative tools and resources available to us as PR professionals. We continue to work at lightning speed to not only meet our clients’ objectives but also the accelerated deadlines with […]
WTIA Celebrates Northwest Technology and Innovation
Last night Colleen Moffitt, Jennifer Gehrt, Jeanine Dellinger and I attended the Washington Technology Industry Association’s (WTIA) Industry Achievement Awards at the Showbox SODO in Seattle. The annual event recognizes the accomplishments of companies, individuals and students within the vibrant technology community in Washington state. The finalists in categories ranging from best early-stage company and […]
How Communicators Can Learn From Past U.S. Presidents
There are frequent conversations about how communication has changed with the adoption of the Internet and more specifically social media. We have published several posts on our blog on topics related to these changes including Mastering the Nine Second Sound Bite and Staying Ahead of the New-Media Curve. And while it is true the landscape […]
Marketplace Money Focuses on Social Media and Donations to Charities
The other day I was listening to KUOW and heard a story about how social media is impacting donations to charities. Given our work with a variety of nonprofits and my past writing on the topic, I quickly reached over to turn up the volume on my radio. (My past blog posts include “Tools for […]
The Importance of Planning
With 2010 drawing to a close, many organizations have already mapped out their PR efforts for 2011. Planning is a critical element of PR to ensure everyone is in agreement on the upcoming year’s business and communication objectives, as well as the strategies and tactics that will be used to achieve those objectives. It can […]
Five SEO Tips for Websites
A company website can be a vital tool to educate and engage current and potential customers. Customers’ first brush with a business often comes through a search on the Internet. According to data from analyst firm iProspect, “62 percent of search engine users click on results within the first page of search results and 36 […]
Unique Tools to Consider Adding to the PR Toolbox
As a PR professional it can be challenging keeping up with the onslaught of tools and resources available to help uncover editorial opportunities, pitch and distribute news, measure and monitor social media campaigns and gather information on speaking and award opportunities. Beyond the HAROs and Cisions’ of the world, we thought it would be useful […]
GeoMarketing: An Effective Tool for Retail Businesses
With the proliferation of smartphones, location-based marketing is the latest buzzed about topic. Recently, an article in the Wall Street Journal explained how companies with retail outlets such as restaurants, retail stores and other small businesses can use location-based social networks to increase foot traffic to their storefronts. Location-based social networks, such as Facebook Places, […]
Why the “New Twitter” May Have Missed the Mark for Businesses
By now, most people are aware that Twitter is currently rolling out several new features, which have now been dubbed the “new Twitter.” Personally, I’m still among the unlucky few who still don’t have the new updates (Twitter is slowly rolling them out to everyone) – despite the fact that I run four Twitter accounts […]
Cloud Computing Is Here to Stay
Earlier this week I attended a panel discussion called, “Piercing the Clouds: Emerging Opportunities in Cloud Computing” sponsored by the MIT Enterprise Forum. The panel featured cloud computing experts from Microsoft, Amazon, Google and Real Networks to discuss the opportunities, pitfalls and trends surrounding cloud computing. Cloud computing is defined by Wiktionary as, “Computing in […]