Connecting With Customers through Cause Marketing
Cause marketing campaigns can be an effective way for companies to engage with customers and encourage them to feel emotionally connected to a particular product or service. The value of these types of campaigns can not only help win new customers and build customer loyalty, but also increase awareness and sales of product. According to […]
Want to Boost Productivity? There’s an App for That
You know the old adage, too much to do, too little time. Between driving the kids to school and activities, running errands and keeping up with a demanding workload, many Americans are running on fumes trying to keep up. The rise of mobile phones has certainly helped make getting things done on the run easier, […]
Results for Tecplot
Over the past several months, we have been working closely with one of our technology clients, Tecplot, Inc., to unveil its revolutionary new product, Chorus™, to analysts, media and consumers. You may recall reading our previous blog posts in which we shared the results of our strategy including briefings with key industry analysts and best […]
The Importance of Body Language
Effective communicators know the importance of utilizing non-verbal communication when delivering a message. It is a critical vehicle for capturing attention and communicating. Non-verbal communication includes eye contact, posture, gestures, voice and tone quality and helps ensure that your audience receives your message effectively. Mastering non-verbal communication is essential not only in media interviews, crisis […]
Content Creation and the Marketing Department of the Future
Jeanne Miller, communications manager with Tecplot, Inc., recently forwarded me an interesting article from BtoB magazine about how changes in the discipline of marketing are driving organizational changes. The article focuses on how business-to-business marketing teams at Intel Corp., Sybase and Xerox Corp. are “rethinking the organizational structures and even their cultures” so they can […]
The Keys to Becoming an Industry Thought Leader
Over the last two months, we’ve had the pleasure of working with Verdiem to execute a targeted media relations campaign to generate coverage in national and local business publications as well as IT and green IT vertical publications for a new product announcement. Our objective was to help Verdiem continue to establish itself as a […]
Sometimes Virtual Isn’t Enough
With the continued rise of technology and demanding schedules, meetings are increasingly taking place via conference calls or webcams. Our team at Communiqué PR facilitates many interviews and meetings over the phone with clients, media and journalists not only in Seattle, but also around the world. And while virtual meetings allow us to cut costs […]
Building Buzz in a Noisy Market
Launching a product or service is no easy feat, especially when you are entering a market that has been shaped by strong, established leaders and become saturated with other emerging players. How do you cut through the noise and differentiate your organization? How do you avoid becoming a “me too” scenario? We were recently reminded […]
The Long Lost Art of Phone Conversation
Last week, I read a really interesting article in the New York Times titled, “Don’t Call Me, I Won’t Call You” by Pamela Paul. The story examines the cultural shift from using the telephone (including mobile phones) as a primary communication tool to today’s ever present preference of email and text. Paul writes, “According to […]
The Rwanda Girls Initiative – How Collaboration Can Create Positive Change
We recently had the pleasure of working with the founders of the Rwanda Girls Initiative (RGI), Suzanne Sinegal McGill and Shalisan Foster, with an announcement sharing their milestone achievement of opening the Gashora Girls Academy. Their story had all of the right elements for us to share a compelling and inspiring story with the media […]