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Driving Awareness on the Issues of Dwarfism With Seattle Children’s Hospital

Did you know that approximately one in every 15,000 children is born with dwarfism, also known as skeletal dysplasia? And that 80 percent of those children have average-height parents? Neither did I. To raise awareness around this condition and to change perceptions of those individuals with dwarfism, Seattle Children’s, Little People of America’s (LPA) Puget […]

The Spam Stops Here

With the invention of email, reporters got the proverbial short end of the stick. They are targets of many organizations who want to share information that may be of interest to the reporters and their audiences. Unfortunately, this means that reporter inboxes are filled each day with mail that they need to sort through for […]

Social Media and Election Campaigns

Remember what life was like before we had cell phones? It’s hard to recall what we did without the constant ability to connect with people and more recently, the persistent ability to connect to information with the increase in smartphones. Social media is another innovation that’s fast becoming an engrained part of both our personal […]

Executive Leadership Transitions and Achieving Coverage

Changes in executive leadership can be an exciting time for a company. Change often signals a continuation of momentum or the start of a new direction. These announcements are also interesting to media, who get to know executives in their given industries over time through numerous briefings and product announcements. Recently, Opscode, the leader in […]

Should Every Business Invest in Social Media?

A couple months ago I came across a really interesting read in The New York Times that posed a thought provoking question: should every business invest in social media? My initial reaction was, of course! While the level of investment should definitely vary depending on an organization’s size, goals, and about a million other variables, […]

Rovio’s Angry Birds Find Happiness on SwaddleDesigns Baby Products

What do Rovio’s Angry Birds, one of the world’s hottest and most popular entertainment and media brands, have in common with SwaddleDesigns®, an award-winning, Seattle-based baby product company? Beyond the common characteristics of loving and protecting their offspring, SwaddleDesigns and Rovio recently announced their definitive agreement granting SwaddleDesigns licensing and merchandising rights to produce Angry […]

How to Give a Good Phone Interview With Media

In a world where your work force might be spread around the globe, being an effective communicator via email and phone is imperative. Though we use the phone to communicate daily with co-workers, clients and friends or family, we use a different set of principles and guidelines than are needed for a phone interview. Chances […]

What Not To Do in Crisis Communication

By now, everyone is aware of the News Corporation hacking scandal unfolding in England. Amidst the coverage, I came across an article from Forbes’ writer Robert Wynne who posted an interesting take on the scandal from a “what not to do” PR scenario. The article titled, “News Corp Hacks Public Relations Efforts,” outlined several PR […]