Managing Your Online Reputation
In today’s digital world where we’re constantly connecting to one another and sharing content through the Internet, social media, and mobile devices, it’s easy to forget that the content you share can be seen by unintentional viewers. Have you ever posted a Facebook picture from a night out in college or griped about a colleague […]
How to React to a Twitter Crisis
In the Internet age, most people often act quickly and pass along information via social media, before they even verify that the information is accurate. We’ve all see the fake Amber Alerts for missing children or the faux-images that fly around Facebook and Twitter, such as the one picture to the right comparing Prince William […]
Why Style Matters
Whenever a client has a photo-shoot for new headshots, we invariably are asked about attire and to provide counsel on what he or she should wear. It is a fair and smart question because what one wears conveys a lot about personality and individual brand. Given these questions from clients, I was eager to read […]
PR Firms and Media: A Symbiotic Relationship
Last week Ragan.com wrote about a new poll that revealed, among other things, PR firms are still the number one source for journalists. I anticipate other agency-side PR professionals were not surprised to see the results, which indicated 62 percent of journalists rely on PR agencies for sources. Part of our job is to build […]
The Importance of Body Language
Effective communicators know the importance of utilizing non-verbal communication when delivering a message. It is a critical vehicle for capturing attention and communicating. Non-verbal communication includes eye contact, posture, gestures, voice and tone quality and helps ensure that your audience receives your message effectively. Mastering non-verbal communication is essential not only in media interviews, crisis […]
Mastering the Interview
Let’s just get the cat out of the bag. For most company executives or spokespeople, speaking with media can be a daunting task – no matter how seasoned you are. As soon as you receive the request for an interview, your mind may race wondering what will you say? What if the reporter asks a […]
To Comment or Not to Comment?
Oftentimes after reading an article or blog post I will read through reader comments with fascination. I find the comments interesting because these may surface a different perspective or counter claims made in the original post. Sometimes the comments can be positive and add to the conversation, and sometimes the comments can turn negative. As […]
Best Practices for the Successful Press Tour
Recently I had the opportunity to conduct a press tour with one of our clients who is preparing to introduce a groundbreaking new software solution. The tour was very successful with every journalist agreeing to write one, and in some instances two, articles about the solution and its likely impact on the industry. Given this […]
Pop Culture PR Lessons
As we’ve mentioned previously on this blog, analogies often help make complex topics more digestible for a broader audience. While this normally happens more often in business-to-consumer scenarios, the same principle can be useful for learning lessons in any context. Earlier this week, Ragan’s PR Daily writer Arik Hanson posted an article about the “4 […]
Sometimes Virtual Isn’t Enough
With the continued rise of technology and demanding schedules, meetings are increasingly taking place via conference calls or webcams. Our team at Communiqué PR facilitates many interviews and meetings over the phone with clients, media and journalists not only in Seattle, but also around the world. And while virtual meetings allow us to cut costs […]