The New Rules of Media Relations; Have They Really Changed?
I recently participated in a webinar hosted by PRWeek surrounding the new rules of media relations. We all know that the media landscape has changed with publications shutting down or moving to online formats. But interestingly, the rise of social media, namely Twitter, has really changed the playing field in how media source their content […]
The Analyst Reference Sheet
In the past we have written about the importance of working with industry analysts. Recently, we arranged and facilitated nine conference calls with analysts so Dennis Brestovansky, president and CEO of Aveso Displays, could share information about his company’s technology and the company vision. The calls were very helpful for Aveso. In addition to educating […]
Mobile On Drives Buzz at CTIA
Last week, the 2009 CTIA Wireless IT and Entertainment conference came rolling into San Diego. For those of you who don’t know, CTIA is one of the largest mobile and wireless tradeshows in the country drawing users, carriers, developers and manufacturers together to discuss mobile business. CTIA can be a fantastic platform to launch a […]
Tecplot in USA Today
We recently reached out to science reporter Dan Vergano of USA Today to pitch a story surrounding the phenomenon of fuel slosh on behalf of our client Tecplot. As a result, we sparked his interest in writing and gained a mention of Tecplot in the article which appeared on Sept. 25 in the “Science Snapshot” […]
Aveso Inc. – Recent PR Results
In August, we wrote about a new Communiqué PR client, Aveso, Inc., in a post entitled, “The future of One-Time Password (OTP) Technology.” Since then, we have made good progress helping Aveso educate people about the merits of its technology, building the category and raising the company’s profile as a thought leader. Specifically, in the […]
Working With Reuters
Reuters is a well-respected, influential news outlet. With 196 editorial bureaus in 130 countries and 2,400 editorial staff members, the newswire covers international news, regional news, politics, social issues, health, business, sports and media. A story placement with Reuters can provide a fantastic opportunity to raise the visibility of a company, establish thought leadership on […]
Digonex Commentary: Dynamic Pricing and Event Ticketing
Digonex recently published a contributed article in TicketNews.com about the impact of dynamic pricing on the event ticketing industry. Jeff Eglen, vice president of strategy of Digonex, outlined the challenges the ticketing industry is facing today as the economic climate continues to impact ticket sales. Given this, he says the industry is forced to “re-evaluate […]
Where Magazines are Finding Ad Revenue
As the economic climate continues to affect print publications, it’s interesting to read about how newspapers and magazines are leveraging alternate revenue resources to stay afloat. A recent AdAge article highlights the current state of the magazine industry and provides insight on different revenue streams for the market. For example, magazines such as Men’s Health, […]
The Rise of Mommy Bloggers
On August 12, one of our clients, Big Fish Games, announced the launch of Faunasphere, a browser-based casual multiplayer online game. To drive coverage of the new game, we reached out to gaming bloggers and journalists, as well as mommy bloggers. In order to find out how this influential audience, mommy bloggers, operate and like […]
News Organizations Share Content
The current economic climate is causing many shifts to occur in the media industry. In an unprecedented move, rival print dailies such as The Washington Post and The Baltimore Sun are now collaborating and sharing news content because of a lack of resources and man power. Additionally, in June four New York broadcasters announced they […]