Twitter Generates $48 Million of Media Coverage
AdAge recently published an article about a report from VMS, a news-monitoring service, which claims that Twitter has received nearly three billion impressions in the past month. According to the report, these impressions are worth nearly $48 million. There has undoubtedly been a lot of hype about Twitter. It has made its appearance on CNN, […]
Twittergate
Recently, a French hacker known as the “Hacker Croll” broke into Twitter CEO Evan William’s e-mail account and uncovered confidential documents containing information about Twitter’s business plans as well as user accounts and passwords. Since then, a controversy has unfolded over Michael Arrington’s announcement that he would publish some of the documents he received including […]
Public Relations Lessons From Silicon Valley
A recent article on PR and start-ups in the Silicon Valley by Claire Cain Miller of the New York Times, reminds PR professionals that the media landscape continues to evolve and the role PR plays is crucial to helping clients navigate these new waters. Cain Miller recounts a recent brainstorming session she attended with publicist […]
Responding to a Brand Attack via Social Media
On Monday, July 6, Dave Carroll, a musician from the band Maxwell Bros, posted a YouTube music video complaining about the poor customer service he received from United Airlines regarding a broken Taylor guitar. The guitar (worth about $3,500) was damaged on a flight to Nebraska more than a year ago. The video immediately generated […]
Personal Branding for Journalists
Just as companies build brand awareness for products and services, journalists are now building brand awareness for their name. For journalists, creating a name is critical as they work to establish an area of expertise and build credibility among readers. This is especially important for freelance journalists who contribute to a variety of news outlets […]
The Fate of Daily Newspapers . . . Sinking or Swimming?
It’s evident that the current economic downturn as well as the changing media landscape has dramatically affected daily newspapers – this can be seen in the closure of many newspapers across the country as well as many cost-cutting measures such as layoffs. A report from the Inland Press Association states that print dailies have “seen […]
Bing to Feature Twitter Updates
Bing, Microsoft’s new search engine which officially launched on June 3, is making headlines yet again as the company “dips its toes into a hot new area of real-time search.” The company revealed on July 1 it will include the latest Twitter updates from popular users such as actor Ashton Kutcher, technology journalist Kara Swisher, […]
First Gadget-Oriented Social Network Encourages Consumer Reviews
Since 2002, technology writer Peter Rojas has been developing Web site interfaces for the news and reviews of electronic gadgets. He has been involved with the creation of popular technology blogs such as Gizmodo and Engadget, and is now embarking on yet another start-up to change the way gearheads learn and communicate about electronics. Earlier […]
Sharpie Stays True to Print While Dabbling in Social Media
A recent case study in Advertising Age examined Sharpie’s new campaign designed to encourage consumers to associate the Sharpie brand with creativity and expression. The goal of the “Uncap What’s Inside” campaign was to inspire consumers to “uncap” their creativity and express their individuality as a low-cost way to “accessorize their lives.” Newell Rubbermaid – […]
Radio Media Tours
A radio media tour (RMT) is defined as a series of interviews offered to radio stations throughout the country during a specific time period. RMTs are typically conducted via telephone with radio reporters, news producers or talk show hosts. The interviews are either live or taped and typically last about 10 minutes. While RMTs are […]