Peter Shankman and the State of Media Relations
Peter Shankman, creator of Help A Reporter Out (HARO), recently sat down with PRWeek to offer his perspective regarding the current status of media relations. His point of view is very relevant as his creation of HARO has been described as “redefining the art of networking.”HARO is a free service that distributes up to five […]
Are Online Games the Next Generation of Journalism?
At the 2009 Games for Change Festival, New York Times Op-Ed Columnist Nicholas Kristof delivered a surprising keynote address saying that online games can be a powerful reporting platform for educating people about global issues such as the environment, poverty and human rights. His epiphany came during a chance encounter with online game, “Darfur is […]
iTunes New Pricing Model – Is it Working?
Back in April, we blogged about Apple’s move to eliminate the “one price fits all” model for its iTunes digital media store, opting to shift to a three-tiered pricing model. While this news was met with some trepidation by media, music labels and consumers, a new article from Billboard‘s Antony Bruno and Glenn Peoples suggests […]
Today’s Parent Contributed Article
With the demise of print publications, magazines and newspapers are becoming increasingly dependent on outside content such as contributed articles from industry experts and public relations professionals. Contributed articles offer organizations a great way to establish thought leadership, discuss a topic it’s passionate about and retain ownership of key messages. Jennifer Gehrt, co-founder of Communiqué, […]
PR Sweeps the Cannes Lions Advertising Festival
For the first time ever, PR agencies from around the globe were invited to participate in this year’s annual Cannes Lions Advertising Festival to demonstrate their ability to successfully convey a brand message through their campaigns. While the most prized award, the “Lion” award, went to an advertising campaign, it was a PR campaign that […]
Reader’s Digest Searches for Niche Audience
For the past 87 years, Reader’s Digest has been a prominent general-interest family magazine intended to appeal to the broad American public. In an effort to revamp and reorganize its image and survive the changing media landscape, Reader’s Digest announced it will shift to a more conservative focus and will increase its coverage of inspiring […]
Hulu vs. TV: The Future of Broadcast Media
“Hulu, an evil plot to destroy the world. . .” While Hulu may not be destroying the world, it is undoubtedly impacting the broadcast media landscape with its customizable online video service that offers free TV shows, movies, clips and other online destination sites. Hulu was founded in March 2007 and is co-owned by NBC […]
Netbooks and the Future of Media
“Information wants to be free.” According to Simon Dumenco with Advertising Age, this statement is a truism that is destroying traditional media models. He opines not only does information want to be free, technology itself – computers and software – also want to be free. There is still a lot of discussion about the future […]
The Fate of Free Papers
This economic downturn has hit the newspaper industry hard, and free papers have taken the biggest blow. In a June 7, 2009 New York Times article on the subject, Eric Pfanner describes the plight of the free newspaper. He writes, “They rely entirely on advertising, which is more volatile than revenue from newsstand sales and […]
Hearst Magazines Sets the Bar High
While many magazines are feeling the pinch of the recession, Hearst Magazines is growing. The Hearst family of magazines – Good Housekeeping, Cosmopolitan, Food Network Magazine and Oprah Magazine, to name a few – have almost all held steady in circulation, according to a New York Times article by Richard Pérez-PeÒa. And their combined advertising […]