The Top 10 Most Influential Tech Bloggers
Many of our clients are in the technology industry, so we often work with tech bloggers. These bloggers have become increasingly influential as customers look online for advice before making big purchases. And while there are many important tech bloggers, a few stand out as the most influential. So without further ado, here is our […]
A New Kind of Newsroom
Dedicated journalists across the nation are refusing to quit – even when they’ve been laid off. In a New York Times article, David Carr reports on a new journalism trend spurred by this economy: newsrooms owned and operated by journalists. These newsrooms have a few marked differences from those run by top daily newspapers. There […]
The Economy and PR: Tips to Connect with Frugal Consumers
In a recent article for Advertising Age, Avi Dan shares his predictions for consumer behavior and what it will mean for marketers. Says Dan, “Unemployment will remain high, consumer confidence low and consumption depressed.” According to Dan, this is a recipe for a new consumer behavior: frugality. Dan explains, “The economy is shrinking to levels […]
Twitter for Social Change
Twitter continues to see explosive growth – according to comScore, Web site traffic to Twitter.com accelerated 131 percent in March while the Wall Street Journal (Twitter handle @wsj) reported on May 26 that Twitter now has more than 32 million users. Corporate brands, celebrities and political leaders are all using Twitter to communicate with one […]
Chevron Enlists Former CNN Reporter to Ward off Bad PR
Chevron recently faced one of the largest class-action lawsuits in history, filed by Ecuadoreans who accuse Texaco (a company acquired by Chevron) of poisoning the rain forests. This lawsuit and an upcoming negative broadcast story on ë60 Minutes prompted Chevron to take an offensive approach to combat negative allegations. The company hired former CNN national […]
Can Digital Portfolios Gives Newspapers a Second Chance?
It’s no secret that the newspaper industry is in serious trouble. The changing media landscape coupled with the economic downturn has forced the recent closure of longtime newspapers such as The Rocky Mountain News and Seattle Post-Intelligencer. Even TIME offered its predictions on the top 10 major newspapers that will fold or go digital this […]
New Search Tool Better Than Google?
As PR professionals, we are always interested in learning about new search tools that will impact the ever-changing digital media landscape. Virtually everyone utilizes search engines for research including journalists and PR professionals. WolframAlpha, which made its debut on May 15, could change how we find information through search engines. WolframAlpha is a powerful search […]
The Words We Love to Overuse
A recent post in the New York Times “After Deadline” blog – an online section devoted to examining questions of grammar, usage and style – examined the words writers love to overuse. Since we’re increasingly called upon to create more written content on behalf of our clients, we find this blog helpful to improve our […]
What’s in a Font?
In a recent Wall Street Journal article, Emily Steel explores the world-wide movement to ban the Comic Sans font. This raises an interesting point about the importance choosing the right fonts in business. Comic Sans has become synonymous with materials for kids and communicates a light-hearted, upbeat sentiment. Originally intended by its creator to mimic […]
How to Connect with Reporters and Influencers on Twitter
There’s been a lot of discussion about the popularity of Twitter and its growth over the past year. Twitter’s popularity has extended into the media with many high profile and prolific journalists (think CNN’s Larry King, NBC News’ David Gregory and Wall Street Journal‘s Walt Mossberg) using the micro-blogging site to interact with their readers […]