Public Relations and the Obama Administration – 100 Days of Fresh Air
Last month, PR Week included a guest article from Laura Gross, in which she reviewed the first 100 days of the Obama administration from a PR perspective. Ms. Gross takes the position that the Obama-Biden team is showing leadership through its transparent, open, and frequent communication. While she identifies areas for improvement overall, she concludes […]
Managing a High Volume of Media Inquiries
A high volume of media inquiries is, for most PR agencies and their clients, a dream come true. But managing an onslaught of inquires can be tricky and requires a strategic approach to ensure consistency and overall success. One of our clients, Veratect Corporation, a biosurveillance company that tracks disease outbreaks and civil unrest globally […]
Why Do Some Countries Prosper? This and More at the First Annual Milliman Lecture in Economics
It’s an age-old question: Why do some countries flourish while others flounder? Even in an economic downturn, we live amongst staggering wealth in America while many countries are mired in poverty. MIT Professor Daron Acemoglu has said, “Economic inequality has detrimental effects on economic growth in general.” “Recognizing the role of institutions and why societies […]
The Recession and Advertising: Pursuing an Older Generation
It’s a sign of the times: As younger consumers lose discretionary income, advertisers are shifting their attention to an older generation. This shift has implications for print and broadcast as those media outlets which cater to an older generation are faring better in this economy. Older generations were previously ignored by advertisers because they were […]
Big Fish CEO Lands on Cover of Seattle Business Monthly
This month, Seattle Business Monthly readers will see the face of Jeremy Lewis, Big Fish Games’ president and CEO on the cover of the magazine. The magazine chose Jeremy for the cover to compliment the publication’s feature story “Breaking the Rules” about local companies thriving in a down economy. Big Fish Games is profiled in […]
TechFlash 100 Ranks Social Involvement of Seattle Companies
Last week, TechFlash.com published a list of the top 100 Seattle companies that are drawing the most Web traffic and attention on Twitter, blogs and with other media. Working closely with YouNoodle, a start-up which monitors a company’s media buzz, TechFlash ranked companies on a scale of zero to 100. The higher the number, the […]
News Coverage of the Tea Parties: Objective or Partisan?
Taxes can be a contentious issue in America, especially in this economy. On tax day last week, hundreds of thousands of people across the country protested at gatherings called “tea parties” to voice their opposition against what they view as wasteful government spending. The parties got their name from the infamous Boston Tea Party when […]
Local Newspapers of the Future? A Look at Hyperlocal News Sites
Local daily newspapers across the nation are in bad shape, and many Americans fear losing a keystone of their communities: local news. National newspapers and broadcast media have their place, but local papers inform and enrich the communities they serve with stories about politics, business, arts and culture. For instance, USA Today isn’t likely to […]
Associated Press Reins in Content
The Associated Press (AP) announced on Monday, April 6 that it would crack down on Web sites and search engines that use the work of the news organization without first obtaining permission from them and agreeing to share profits. In an effort to “exercise some control” over the practice of reposting articles and gaining profit […]
Value of Press Hits
The uncertain economic climate continues to affect marketing and public relations budgets. However, a recent study from Text 100, a global boutique PR consulting firm, illustrates the positive impact public relations can have on a company’s brand value. The study, outlined in a recent PRWeek article, found companies that produce more complicated products benefit more […]