CNN Examines War Against Autism
April is National Autism Awareness Month; and given the staggering numbers of children diagnosed with autism, it’s probably safe to assume you know someone impacted by this condition. Autism is a brain development disorder characterized by impaired social interaction and communication, and by restricted and repetitive behavior. According to the Center for Disease Control and […]
The Best of CTIA 2009
Another CTIA has come and gone, and despite the low attendance (presumably due to the economy), below is some interesting news that we believe came out of the show. The tone of the show was set by keynote addresses from executives at T-Mobile, Clearwire and RIM who all stressed the importance of continued growth through […]
What You Should Know Before Pitching Broadcast
Broadcast media have rules and preferences for pitches that, when followed, can make the difference between placing a story and having your pitch sent to the recycle bin. Before pitching broadcast media, it’s important to do your homework and know the answers to these questions: Who is the appropriate producer to pitch given the subject […]
Digital’s Role on Public Relations
Given the current economic conditions and the demise of many print publications, conversations are increasingly taking place online through networks and platforms such as Twitter and Facebook. We recently wrote a blog post about the power of Twitter and the impact of Facebook on companies like Coca-Cola. There’s no doubt social media is a hot […]
Measuring Media Relations Takes a Multifaceted Approach
Measuring the impact and results of a media relations campaign is critical to the long-term success of an organization. Evaluating a campaign provides valuable insight that can help an organization evolve by answering questions such as: Were the strategies executed successful? Were our marketing and PR dollars used wisely? Did we meet our objectives? To […]
Working With Journalists
There are numerous factors to think about when pitching a story to a journalist, corresponding with them via e-mail or even speaking with them during interviews. Some of us have learned this the hard way, and some of us will learn from other’s mistakes. There are a number of journalists who have publicly blacklisted individual […]
Thoughts on the Seattle Post-Intelligencer
Even though we have known for weeks that the Seattle Post-Intelligencer was likely to cease its print edition, it is still a shock to see the last print issue of the 146-year old newspaper, and know that 160 people will lose their jobs. I always enjoyed both the Seattle Times and the P.I. and found […]
Leveraging HARO to Gain Consumer Reaction to Starbucks VIA
After my experience trying Starbucks VIA, I was curious to see what other people think about the company’s instant coffee so I did an informal e-mail poll. I posted a query on Peter Shankman’s HARO to see what other consumers think of the new brew. We have successfully used this tactic before to secure customer […]
The Gupta Influence
Last week Dr. Sanjay Gupta, one of the healthcare industry’s brightest media stars, took himself out of the running for the position of surgeon general within President Barack Obama’s administration. Dr. Gupta is best-known as CNN’s chief medical correspondent, hosting the network’s weekend health program “House Call” with Dr. Sanjay Gupta and making frequent appearances […]
Are Podcasts Considered Mainstream Media?
According to a recent report by eMarketer, podcasts quickly becoming viable vehicles of communication in mainstream media. Podcasts were born as a result of blending social media with iPods as a vehicle for anyone to broadcast their opinions or discuss topics of interest. “The popularity of podcasts has created an environment in which increasing numbers […]