New PR Works Radio Show Features Top Public Relations Professionals Sharing Tips of the Trade
Navigating the changing media landscape while simultaneously outsmarting the economy can be a challenge for PR professionals. It’s important to share our experiences, knowledge and expertise so we can learn from the triumphs and tribulations of others and ultimately, emerge successful. Despite the myriad of social networking sites and the “always connected” lifestyle we all […]
RCR Wireless Becomes the Latest Victim of the Economic Downturn
Today, RCR Wireless, one of the most well respected mobile and wireless publications in the industry announced it would cease publication of its print and online entities after 25 years. RCR Wireless is one of several publications who have recently made the decision to close down due to the current economic climate. A few weeks […]
How to Pitch a Reporter
Peter Shankman, host of the popular HARO service, recently hosted a call with a panel of journalists to share advice on how to pitch reporters effectively. On the call were journalists from NPR, Reuters, Crain’s New York, the Indianapolis Business Journal and the St. Paul Pioneer Press. The journalists unanimously confirmed that pitches remain a […]
Tips for Working With Broadcast Reporters
Last week we had the opportunity to sit down with a local broadcast reporter and secured her perspective on current trends within broadcast media and offered tips for working with broadcast reporters. Below I have outlined some of the information from that discussion. Trends The economy is affecting broadcast media. There has been wide coverage […]
PR in a Recession: How Organizations Can Continue to Derive Business Value From PR
Every day we hear news about the recession: the current state of consumer confidence, how many people are being laid off and how the economy is impacting various industries. PR is certainly no exception. A recent PRWeek article reports that many companies are asking their PR agencies to go on hiatus this year in an […]
Big Fish Games’ Hiring Makes for Good News
We have all seen the news regarding our suffering economy, both nationally and locally. “Company now targets 20% workforce reduction; more layoffs are possible,” “Boeing Layoffs Swell to 10,000,” “Starbucks to lay off 6,700, Close 300 Stores.” These are just a few of the headlines from recent news. While we will continue to be bombarded […]
Helpful Marketing Blogs
Marketing and public relations go hand in hand, and it is important to understand both disciplines when considering how to best reach your customers. Creating synergy between marketing and PR is one of the best ways to achieve business goals and communication objectives, and successful PR campaigns will often include some marketing aspects. As we […]
Is Your News Really Newsworthy?
A variety of elements determine the newsworthiness of an announcement. As many newspapers and magazines continue to see a decline in readership, they are increasingly looking to achieve relevance with their audience and are striving to publish articles that have a high news value and can capture the interest of their readers. In order to […]
Blagojevich’s PR Strategy: Self-Defense Or Simply Desperation?
In Linton Weeks’ recent NPR article regarding Illinois Gov. Rod Blagojevich, Weeks writes that the governor has opted for a strategy of “self-defense by public relations onslaught.” I wonder if this really is a strategic approach to counter the current impeachment proceedings and sway public opinion, or merely the desperate attempt of a man who […]
TechFlash and Whrrl Launch Parties
Last night Colleen Moffitt, Melissa Liton, Paulette Zimmerman and I had the opportunity to attend TechFlash’s launch party at the Palace Ballroom. What a fun night! It was terrific to catch up with the movers and shakers in Seattle’s tech community. Highlights of the TechFlash event included mingling with Jeremy Lewis of Big Fish Games; […]