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Guidelines for Pitching Discover Magazine

Discover magazine consistently has delivered refreshingly understandable reports on complex developments in science, medicine, technology, and the world around us for more than 30 years. It is highly regarded for compelling stories that are thought-provoking and raise important awareness to sometimes obscure topics. One of our clients is conducting some groundbreaking scientific research. Because of the […]

Creating an Employee Advocacy Program That is Right for Your Company

Two years ago, LinkedIn rolled out its employee advocacy platform, Elevate, a paid mobile and desktop app that makes it easy for its users to discover and share content from experts at their company. Designed for organizations with 2,000 or more employees, Elevate helps companies create and improve employee advocacy, and helps encourage employees to […]

Does AI Have a Future in PR?

Digiday recently posted an article uncovering how artificial intelligence (AI) is making its way into PR. Newspapers such as the Associated Press and Washington Post are already using AI to develop earnings reports and write articles that don’t require dedicated reporters. How will this affect PR professionals? Can we begin to realistically and effectively incorporate […]

Cision’s Six Tips for Building an Enterprise Social Media Plan

Would you believe it if you heard that nearly 11 percent of most marketing budgets are dedicated to social media? How about if you heard that among Fortune 500 companies, nearly 98 percent rely on social media for a combination of public relations, marketing, and customer service and industry insights? While these statistics alone are […]

Cision’s Five Truths of Modern Media Targeting

If you subscribe to HARO (Help a Reporter Out) queries, you’re likely familiar with the format of these email alerts. If you are not, welcome to the world of HARO – a great database for journalists and PR professionals with a number of sources for upcoming stories and opportunities to secure media coverage for clients. HARO […]

How Repurposed Content on LinkedIn Impacts SEO Rankings

I recently found myself in a Google typhoon, searching pages of results to answer one seemingly simple question: How does Google treat LinkedIn long-form content for SEO rankings? In particular, I was trying to determine whether or not republishing content, and linking back from one’s own blog to LinkedIn, would negatively impact the SEO value […]

Spaceflight Purchases a Rocket Lab Electron to Expand its Dedicated Rideshare Service

Our client, Spaceflight Industries, recently announced that it has purchased an Electron rocket from New Zealand-based Rocket Lab. Spaceflight, the launch service and mission management arm of Spaceflight Industries, built its business on the concept of ridesharing. Rideshare consists of procuring available capacity on existing launches and assisting satellite providers in securing the excess capacity […]

Do’s and Don’ts to Help You Thrive In One of the Most Stressful Jobs of 2017

Once again, CareerCast has put out its Most Stressful Jobs list and its Worst Jobs list, and the rankings continue to be grim for those of us employed as PR executives and journalists. Newspaper reporters and broadcasters ranked no. 1 on the Worst Jobs of 2017 list (so, congrats?), which is based on criteria such […]