4 Communication Strategies Instead of Issuing a Press Release
When it comes to communicating company news, we routinely turn to the strategy of drafting a press release and planning its distribution. Make no mistake, issuing a press release is a valuable way to help companies spread its key messages, raise awareness around updates and further establish itself as an industry leader. However, what happens […]
Haunted by the Ghosts of PR Firms Past? Help Your Clients Get Over Their “Ex”
Starting a new PR engagement is exciting. The hours you put into winning the business and developing a strategy you’re confident will meet your client’s needs have paid off and you’re ready to start executing. But before you start hammering out the press list and crafting messaging, there’s just one tiny detail casting an elephant-shaped […]
A New Era For Brands And Political Issues
It has been a long-standing tradition for major brands and companies to avoid commenting on major social and political issues to avoid alienating their customer base. But times are changing. In today’s volatile political climate, there has been a push for brands to take a stand. From LGBT rights to immigration, social justice issues are […]
How to Integrate Video Into Your Upcoming PR and Marketing Campaigns
Would you believe it if you heard that 59 percent of senior executives prefer video content over text? You better believe it. According to Forbes Insights, 80 percent of senior executives say they are watching more online videos today than they were a year ago. In addition to the uptick in views, executives are also […]
4 Major PR Takeaways From Cision’s State of the Media Report
One of the critical factors of being successful in public relations is maintaining a strong media-relations practice, which is why Cision’s State of the Media Report is such a useful resource. This year the annual report surveyed more than 1,550 North American journalists and influencers to get their feedback on topics such as what issues […]
The Ups and Downs of Brand Imaging In the Age of Social Activism
As a student of the University of Washington’s business school and as an intern here at Communiqué PR, I have spent a lot of time over my college career learning about brand image and messaging and the importance of consistency. As I’ve come to understand it, brand image is a crucial part of any team’s […]
Agile Best Practices – Opportunities for Marketers
Many of our clients use agile software development practices as they design and bring new products to market, but recently we’ve heard more and more about marketing teams that are also embracing agile principles. It got us thinking about how we work together and inspired us to look to other marketing teams for inspiration around […]
Blogs, Medium and LinkedIn: Which Platform is Best For You?
As content marketing becomes an integral part of a company’s overall marketing mix, identifying the right platforms to leverage for publishing and distributing content has become a key priority for many marketers. Most companies have their own corporate blogs as a channel for lead generation, driving website traffic, customer engagement, and industry and competitive perspective. […]
Tips for Prioritizing When Everything Is Urgent
Every PR professional has had days when your inbox feels more like a tennis-ball cannon firing a seemingly endless stream of requests marked “Urgent!” With each ping, you become a little more frazzled. On busy days like these, it can be tough to see the big picture and determine what to tackle first. However, taking […]
Top Social Media Demographics
In an increasingly digital world, social media is fast becoming one of the easiest and cheapest ways for a company to create, develop and its brand. In PR we work with multiple social media platforms to announce company news, stay up to date on business trends and connect with industry leaders. One of the great […]