A Lesson in Trusting Your Gut…and Your Audience
2015 has thus far been a pretty tough year for broadcasting companies. First, NBC took a major hit to its credibility when Nightly News anchor Brian Williams was found to be less than completely honest in his storytelling. Now, PBS, the independent and publicly funded network that many Americans look to for educational and unbiased […]
Tools for a More Efficient and Organized Workflow
Like many people working in the PR industry, I am always looking for ways to achieve a more efficient and organized workflow. Currently I use Smartsheet, Wunderlist and Talkwalker, among other tools. These have proven to be great resources, all of which I utilize on a daily basis—Smartsheet as a project management tool to collaborate […]
With the Announcement of a New Minimum Wage Policy, Will the Industry Defy Gravity?
Dan Price, co-founder and CEO of Gravity Payments, recently announced that the minimum wage salary for the company would be raised to $70,000. The payment processing company made the drastic and unprecedented announcement on April 14, and it continues to garner coverage and remain a conversation topic over a week later. We commend Dan on his […]
Newsjacking for Dummies: Amplifying Your Brand Message
As an intern at Communiqué PR, I have had many opportunities to expand my knowledge of the industry. I recently learned of an intriguing communications tactic known as “newsjacking.” For those who are unfamiliar with the term (much as I was), newsjacking refers to when you capitalize on a trending news topic—by using humor or […]
From Startup Founder to Spokesperson: Tips For Success
The Pacific Northwest is home to a thriving technology industry with many innovative startups in residence. In our role as strategic communications advisors, we frequently have the opportunity to work with many of them; companies that have built successful businesses from the ground up and that are now ready to begin laying the foundation for […]
5 Steps to Building a Rock-Solid Media List
A story is only great if there are people to enjoy it and share it with others. When you think of a media list you should look at is as a special invitation to hear your story; it’s ultimately who you want to tell your story. If you are new to the term “media list” it’s […]
Social Media: What’s the Frequency?
As a communications advisor to clients in the tech industry, I am frequently asked how to leverage social media as part of an integrated PR strategy. Clients are often curious to know when and how often they should post and what their content should look like. Many clients are also now starting to think about […]
Five Signs Your Startup Is Ready for PR
For some, one of the most gratifying parts of starting a business is the first product launch. You finally get to share the idea that you’ve been developing for months, maybe even years. But knowing when your company is ready to start its initial media outreach is critical. If you jump the gun you’ll likely […]
New Year’s Resolutions PR Pros Should Consider
Every January about one in three Americans make resolutions to eat healthier, hit the gym more and manage their stress better, among other self-improvement goals. This year, PR pros may want to consider adding a few of the following professional goals to their list of resolutions as well. Tap into your creative side. People remember […]
Seattle Rallies to Support Diabetes Community
670,500 adults in Washington state have diabetes; that is nearly 10 percent of the population. This number is predicted to grow to nearly one million by 2025. When learning these staggering statistics, I was shocked. Of course, I was aware of diabetes and I have personally seen the hardships it creates because my cousin was […]