What Journalists Want: Findings From the 2014 Business Wire Media Survey
As PR professionals, we are constantly trying to get into journalists’ heads to determine what they’re looking for from us. What kinds of multimedia elements are most helpful? How in-depth should our pitches be? Should we engage reporters on Twitter? Luckily Business Wire might have some of the answers. It recently conducted a media survey […]
Tips for Maintaining Your Productivity Through the Dog Days of Summer
Some say the pace of work and productivity moves a bit slower during the summer months. That is definitely not the case in our office, where deadlines know no season, but amid the busyness, the vibe seems a little more relaxed. In the Pacific Northwest, where everyone wants to take advantage of every moment of […]
Mastering the Art of Newsjacking
Newsjacking, a term coined by David Meerman Scott, refers to the process of injecting your own angles or ideas into a breaking news item or current trend to generate media coverage for your client. The technique can be incredibly effective because it hinges on one of the most important criteria of every news story – […]
Five Tips for Improving Your Team’s Productivity
Think about the last time you moved to a new apartment or home – you probably did not do it alone. After all, it is nearly impossible for one person to move a sofa or bed solo. Like many things in life, moving is simply much easier and faster with the help of a well-organized […]
Learning to Juggle – How David Allen Helped Me Manage the Many Moving Parts of PR
Looking back on my first six months in the PR industry, one of the most important skills I’ve learned is how to manage everything on my plate. Working at a PR agency requires exceptional time management and precise organization to stay on top of every client’s needs, and it only took dropping the ball on […]
Building Homes With Smartsheet
I’m very fortunate to work for a company that supports its employees’ volunteer causes. From making financial donations to enabling employees to participate in volunteer activities, Communiqué PR fully embraces the spirit of giving back to the community. One of the causes I’m passionate about is an annual volunteer trip I help organize to build […]
Positive Word of Mouth and Customer Referrals Drive Growth for Summit Imaging
Yesterday I was reading an article offering tips to entrepreneurs who want to grow their startup companies while maintaining ownership of their equity. The article, entitled “Who needs VC Money? Not this profitable startup,” was written by Ryan Shank, co-founder and COO of Mhelpdesk, who opted to focus his company’s limited resources on product development […]
The PR Student’s Summer To-Do List
Summer break is right around the corner for many college students, which means it’s time for aspiring PR pros to plan how they can get a head start on their careers before going back to class in the fall. It may not be as fun as hitting the beach, but there are several items that […]
How to Build a Media List
Finding a list of journalists who may be interested in your pitch is no easy task. The success of a pitch or press release often rides on the shoulders of a thoroughly developed press release. When approaching a media list, I find myself facing asking questions like: How do I find journalists who will be […]
Five Tips for Effective Brainstorming
It’s a skill so seemingly simple that we often overlook its importance. For creative minds, brainstorming ideas might come as easy as breathing. But for the rest of us, sometimes it takes a little inspiration to get our juices flowing. We’ve all been there—a deadline looming, our mind spinning and the coffee running low, and […]