Looking Back on 2017
The past year proved to be a busy, productive and fun year at Communiqué PR. In addition to continuing to partner with our existing clients, we started working with several new clients during 2017, including Phytelligence, Whitepages, and WGU Washington. Below is a summary of the activities and results we secured on behalf of some […]
Domain Authority 101: The Beginner’s Guide to Search Engine Ranking
When conducting a search on Google, how many o’s in the Gooooooooooooooogle do you actually go through? If you’re anything like me, probably two or three tops. Have you ever noticed how the most reputable websites are listed on the top of the page? Have you ever wondered why the top result of your search […]
Going Social in 2018: 4 Emerging Trends to Give a Second Thought in the New Year
It’s no breaking news that social media plays an integral role in today’s business and personal interactions. In 2017, social media took on a new role in reporting, both in the political and corporate arenas, forever changing the “social norms” associated with social media. As companies plan marketing campaigns for 2018, strategically intertwining marketing efforts […]
For the Love of Blog: Don’t Forget to Include Blogging in Your 2018 Plan
Speaking from experience, blogging can sometimes seem like a daunting task. Finding topics that your readers will view as interesting is challenging and then developing them into posts that maintain someone’s attention and adds value can sometimes feel nearly impossible. However, blogging is an impactful tool that provides a platform to highlight results, share perspectives […]
Your Virtual PR Bookshelf
Over the years our team has shared its expertise through posts published to the Communiqué PR blog. Some of the posts tie directly to content included in our book, Strategic Public Relations: 10 Principles to Harness the Power of PR, while other posts dig deeper into practice areas or capture key campaign initiatives and results. […]
Measuring the Value of PR
In our data-driven world, it’s a challenge to show dollar-for-dollar the value of PR as it is a bit less tangible than other services. Ultimately all clients want to know whether the money, time and energy that went into a campaign changed consumer behavior and, more importantly, generated profit. To prove your campaign’s ROI, you […]
Does AI Have a Future in PR?
Digiday recently posted an article uncovering how artificial intelligence (AI) is making its way into PR. Newspapers such as the Associated Press and Washington Post are already using AI to develop earnings reports and write articles that don’t require dedicated reporters. How will this affect PR professionals? Can we begin to realistically and effectively incorporate […]
Circle Back and Ping Me When You Have Bandwidth: Trying to Cut Through the Jargon and Buzzwords in Tech PR
Last week I was trying to make plans with a friend and suggested he “ping me” when he had a better sense of his schedule. “What’s ping?” he asked. “Is that a new app or something?” That’s when it hit me. I had become a corporate buzzword abuser. I “circle back” with reporters. We strive […]
Cision’s Six Tips for Building an Enterprise Social Media Plan
Would you believe it if you heard that nearly 11 percent of most marketing budgets are dedicated to social media? How about if you heard that among Fortune 500 companies, nearly 98 percent rely on social media for a combination of public relations, marketing, and customer service and industry insights? While these statistics alone are […]
Tips for Managing a Large Volume of Email
For many young adults entering the professional workforce, the ability to successfully manage email can be daunting. If not correctly managed, important emails can wind up at the bottom of one’s inbox, which may lead to a late reply or missed opportunity. Managers, business partners, and customers also expect people to master email because so […]