Visual Storytelling
You’ve heard the old adage: A picture is worth a thousand words. In PR, this saying still rings true when it comes to storytelling. Visual assets can make your message memorable, bring complex data to life and draw more attention to the most important parts of your story, as we explained in our post about infographics last year. Plus, more and more outlets are looking for visual aids to enhance stories.
Using Video to Communicate to the Masses
With today’s expansive digital media landscape, information is published and consumed faster than ever before. In order to capture the attention and mindshare of your key target audiences, it has become even more important to utilize rich, multimedia assets to accompany your traditional press materials. And while the infographic has become increasingly popular to convey […]
Tips for Pitching the Media Through Social Media
In the age-old tussle between public relations practitioners and the media, pitches take considerable heat. In fact, a blog is devoted to bad pitches. Previously, I worked for a large organization in a small town. The local newspaper wanted story ideas – it just wouldn’t accept ideas that came directly from the organization’s communications office; […]
The Council of PR Firms Code of Ethics
A couple of months ago I participated in a survey by the Council of PR Firms, which included a question about business ethics. It got me thinking about the topic and the importance of business ethics in our professional lives. According to Wikipedia, “Business ethics (also known as corporate ethics) is a form of applied […]
How to Increase the SEO of Your Twitter Account
There are many uses for social media sites such as Twitter, and regardless of your objectives, gaining influence, followers and social connections will help you get there. Rarely does an organization create a Twitter account with no hope of being found or followed. One of the key ways to have your Twitter handle found and […]
Leadership in Public Relations & Marketing
Several weeks ago I was perusing the Puget Sound Business Journal and came across an article by Lynn Parker titled, “How to lead effectively and not just manage.” The headline immediately caught my attention, and as I read the article, which was orientated toward people running small businesses, I could not help but think how […]
Should Every Business Invest in Social Media?
A couple months ago I came across a really interesting read in The New York Times that posed a thought provoking question: should every business invest in social media? My initial reaction was, of course! While the level of investment should definitely vary depending on an organization’s size, goals, and about a million other variables, […]
How to Give a Good Phone Interview With Media
In a world where your work force might be spread around the globe, being an effective communicator via email and phone is imperative. Though we use the phone to communicate daily with co-workers, clients and friends or family, we use a different set of principles and guidelines than are needed for a phone interview. Chances […]
What Does Your “About Us” Page Communicate?
The “About Us” page is one of the most important pages – and often most visited – on any company’s website. For most businesses, the messaging is first created at the early stages of the website’s design and most likely has not been reviewed since. However, while you may not be paying attention to it, […]
Mitch Joel’s Keynote Speech on Shifting Paradigms Within PR/ Customer Service
This past April in Boston, Radian 6 hosted its Social 2011 User Conference. Designed for those who oversee and implement social media programs, the conference welcomed several distinguished keynote speakers, including Mitch Joel, the current president of Twist Image and New York Times’ bestselling author of the book Six Pixels of Separation. Joel delivered a […]