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Better Understanding Complex Sales Situations

If you work in public relations or marketing then you are likely to be playing an indirect role on driving sales for your organization. Or perhaps you’re a PR person trying to motivate your company to engage in more activities. In either case you may want to have a better understanding of the sales process. […]

Lessons Learned in Social Media From a Reality TV Show?

Earlier this year, NBC debuted a new singing competition, The Voice, which at first glance seemed similar to FOX’s American Idol. Talented young performers all looking for their big break in the music industry by performing in front of celebrity judges or “coaches,” as The Voice coins them, including Christina Aguilera, Cee Lo Green, Adam […]

Transparency: How Much is Too Much?

As a PR professional, I consider transparency to be one of the most important principles of my job. As a rule of thumb, I tell myself and my clients that if you wouldn’t want your statement or actions popping up in an Internet search result, then you probably shouldn’t be saying or doing it. We’ve […]

Guerrilla Video: Win or Waste?

It is hard to predict which videos will become an internet hit. Many marketers try to develop videos they think will go viral – and focus a lot of time on the quality of the video. However, oftentimes the videos that go viral are not those with the slickest production quality, but the ones with […]

Did you Get the Message? How Guerilla Marketing Can Be Effective For Business

“Guerilla marketing” is a way to generate buzz without instituting a hefty marketing budget. This method is oftentimes effective because it is attention-grabbing and easy to understand. Arguably one of the most famous guerilla marketing campaigns is the Oscar Mayer Wienermobile. The enormous hotdog-shaped car makes its way across the nation drawing attention from children […]

Sharing Content: How to Get Noticed

Think about the last video you watched on YouTube. Now ask yourself, how did you hear about it? Most likely, the video was shared by a friend, colleague or family member. Sharing is how we interact with those around us and create meaningful experiences. Just like a movie recommendation, we rely on those we trust […]

Mastering the Interview

Let’s just get the cat out of the bag. For most company executives or spokespeople, speaking with media can be a daunting task – no matter how seasoned you are. As soon as you receive the request for an interview, your mind may race wondering what will you say? What if the reporter asks a […]

Best Practices for the Successful Press Tour

Recently I had the opportunity to conduct a press tour with one of our clients who is preparing to introduce a groundbreaking new software solution. The tour was very successful with every journalist agreeing to write one, and in some instances two, articles about the solution and its likely impact on the industry. Given this […]

Best Practices for Case Study Development

Often as part of our PR activities, our clients employ our help in developing case studies of successful product implementations with their products. We’ve worked closely with Toyota Motorsport and Continuum Dynamics, Inc. on behalf of Tecplot, Inc., and several prominent universities on behalf of Serials Solutions, among others. Over that time, we’ve worked our […]