Rooting for the Underdogs of PR: Trade Media and Vertical Press
I’ve always rooted for the underdog. I love those unsung heroes that work hard day in and day out, often in the background, keeping things moving while others enjoy their time in the spotlight. This might be one reason why I adore working with trade media and vertical publications. Sure, there are bigger and more […]
Bare Your Neck: How Mutual Vulnerability Leads to Workplace Success
After reading Mark Goulston’s book, Just Listen: Discover the Secret to Getting Through to Absolutely Anyone, I can safely say it’s a must-read for anyone looking to increase their persuasion and collaborative work skills. While the whole text is full of great insight on how to harness the power of persuasion, I found myself most […]
BusinessWire’s Complete Guide to Modern Public Relations
If you’re looking for information on how to more effectively connect with journalists and consumers, you may want to read “Business Wire’s Complete Guide to Modern Public Relations.” This report, which was published by Business Wire, a leader in press release distribution and regulatory disclosure, provides insight into the way consumers receive news and how […]
Advice for Incoming PR Interns
Months of cover-letter revisions and tapping into every connection in your LinkedIn has paid off – you have landed the ever-elusive PR internship. This is the opportunity of a lifetime and you are going to gain more experience in the next few months than you have in years of schooling. You want nothing more than […]
Erin Meyer’s Guide to Cultural Competence
Recently I was at a meeting where the head of global communications for a Fortune 100 company recommended that managers read a book called “The Culture Map: Breaking Through the Invisible Boundaries of Global Business” by Erin Meyer. He raved about the book as a wonderful resource to those doing business with people in different […]
Build-A-Bear Gets the Stuffing Knocked Out Them
Build-A-Bear Workshop’s “pay your age” campaign proved to be too good to be true. The limited-time-only promotion provided customers with the chance to purchase the stuffed toys, which usually range in price from $20-$35, for the amount of their age. Only hours after it began, the company cancelled the event due to safety concerns posed […]
So, You Want to Start a Podcast?
I’m not going to sugarcoat it: Creating a unique podcast in today’s saturated market is difficult – really difficult. But if you can do so effectively and creatively, the resulting success can truly change the way your business’s voice is projected and the way consumers view and interact with you. A good case study of […]
Breaking Through the Trade Show Noise: Dell EMC and The 2018 NAB Show
Trade shows have evolved significantly since I started my PR career back in the late ‘90s. In a similar vein, journalism and publishing have also transformed themselves over the years and continue to do so today. “Back in the old days,” as the PR elders like to say, it seemed like trade shows were packed […]
Managing Fears of Public Speaking
Regardless of your department, level or industry, it’s likely that you’ll be faced with the task of giving a presentation or speaking in front of large or small groups at any given point of your career. From pitching your ideas in a meeting, presenting in a new business meeting, or speaking at an industry trade […]
Fighting the Good Fight: Combating Fake News
In June, I had an opportunity to participate on a panel – Fake News vs. Media – moderated by Luis Fonseca, managing partner for Emirec Consulting, a marketing and communications consultancy in Portugal and a PRN member agency. My fellow panelists included Vitor Norinha, reporter with Vida Economica; Uriel Oliveira, vice president at Cision Portugal; […]