Effective Marketing in a Time of Growing Social Media Distrust
Effective Marketing in a Time of Growing Social Media Distrust It’s no secret that today’s public is increasingly dependent on social media for more than just staying afloat of your second cousin’s new baby, or what a high school acquaintance made for dinner last night. Sectors including politics, world news, and brand communication are increasingly […]
Advice On Concise Writing
I had a feature writing professor at Western Washington University who started every class with a lesson on avoiding hoopdidoodle in our writing. He defines hoopdidoodle as useless, extra wording that doesn’t add any meaning to our writing. It’s surprising how much of that we do, thinking we’re including necessary details when in reality these […]
Emotional Intelligence: Why it Matters to PR Pros
Our increasingly distracting digital society has created relentless competition for attention, and as a result, the emotional appeal of a pitch can often be the determining factor of who gets coverage and who doesn’t. “With the current state of the media industry (less people doing more jobs), the competition for media attention is tight,” says […]
Newsjacking: The Do’s, Don’ts, and Definitely Don’ts
With so much going on in the news right now, from Pride Month to the World Cup, there are many opportunities for PR professionals to jump on the bandwagon and promote their brand, aka the newsjack. I’m not going to go into depth explaining the term since it has been around since 2012 when David […]
Securing a PR Partner: What You Need to Know
In today’s world of online dating, many people have had the experience of connecting with someone that looks great “on paper” and spending time texting and engaging with them online, only to meet them in real life and immediately know the match is not meant to be. Finding a PR partner can be somewhat similar. […]
5 Ideas to Make Your Pop-up Shop Instagrammable
Every brand wants customers to be their brand ambassadors on social media, and what better way to do this than creating an engaging pop-up activation that followers can visit and post about. Instagram is one of the most public channels that consumers use to discover and learn more about brands, as well as share branded […]
Think You Know What You’re Good At? Think Again
Recently, I stumbled across an article in The New York Times that I thought would be helpful to those of us with a commitment to continuous improvement. The article is titled, “How to Spot and Overcome Your Hidden Weaknesses,” and focuses on how challenging it is for people to truly assess their strengths and weaknesses […]
Crossovers Between Internal and External Communications
Last week at our Communiqué PR brownbag, Melissa Cafiero, a past Communiqué employee and current senior communications manager at Projectline for Microsoft Windows NEXT, took time out of her week to share insight about her experience managing internal communications. As an experienced PR and corporate communications executive, Melissa is passionate about helping organizations uncover the […]
Best Practices for Tracking News Coverage
One of the many tasks that public relations (PR) agencies perform on a regular basis is tracking editorial coverage. In most cases, we track coverage that is expected, such as a story based on a press release, or a by-lined article placement. On other occasions, we may be looking for unexpected coverage, for instance from […]
The Evolution of Facebook’s Messaging
The last few months Facebook has been the center of the media’s attention. In case you haven’t sifted through the articles, the gist of the story is this: Cambridge Analytica, a political data firm hired by President Trump’s 2016 election campaign, gained access to private information from millions of Facebook users. The backlash has been […]