Find Your Next Job on Twitter?
We’ve been blogging a lot lately about how organizations can leverage the juggernaut that is Twitter, but according to a recent article on CNNMoney.com, more and more professionals are using social networking sites to find new job opportunities. Reporter Jessica Dickler says, “In the worst job market in 25 years, building an online presence is […]
When Playing to Stereotypes Goes Too Far
Gender-focused public relations and marketing campaigns can be effective – if executed properly. However, some companies have found that targeting specific genders can cause controversy and negative consumer feedback. Just recently, Dell launched a new Web site targeted towards women called Della. The site, which soft launched on April 30, is being criticized for “pandering […]
MySpace Announces It Will Lay Off 400 Employees
MySpace, the one-time leading social networking site owned by News Corporation, announced earlier this week it will lay off approximately 400 employees, or nearly 30 percent of its staff, in an effort to return to a “start-up culture.” Owen Van Natta, CEO of MySpace and former Facebook executive, said in a statement that MySpace would […]
The Top 10 Most Influential Tech Bloggers
Many of our clients are in the technology industry, so we often work with tech bloggers. These bloggers have become increasingly influential as customers look online for advice before making big purchases. And while there are many important tech bloggers, a few stand out as the most influential. So without further ado, here is our […]
The Future of Social Media
With the onslaught of new social media technologies, many marketers are trying to look ahead and prepare for what’s next. But given its rapid growth, how can we predict the future of social media? According to Forrester’s Jeremiah Owyang, the first step is to look at the problems inherent in today’s social mediums. By noting […]
King 5 News and the PlayGarden
Recently we have been helping the Seattle Children’s PlayGarden with a Twitter fundraising campaign to complete the construction of various projects, such as Mount Jordan, a volcano-themed climber that is even accessible to children in wheelchairs. The PlayGarden is a nonprofit organization dedicated to providing a place for both mentally and/or physically disabled children and […]
Threadless T-shirt Campaign and the Benefits of Crowdsourcing
In yet another example of how businesses are engaging Twitter, Threadless T-shirts has partnered with Twitter to crowdsource designs for a new line of “Twitter Tees.” Twitter users submit and vote on tweets to appear on Threadless Tees. Says Cam Balzer, vice president of marketing at Threadless parent company Skinny Corp, “The beauty of crowdsourcing […]
Twitter for Social Change
Twitter continues to see explosive growth – according to comScore, Web site traffic to Twitter.com accelerated 131 percent in March while the Wall Street Journal (Twitter handle @wsj) reported on May 26 that Twitter now has more than 32 million users. Corporate brands, celebrities and political leaders are all using Twitter to communicate with one […]
Chevron Enlists Former CNN Reporter to Ward off Bad PR
Chevron recently faced one of the largest class-action lawsuits in history, filed by Ecuadoreans who accuse Texaco (a company acquired by Chevron) of poisoning the rain forests. This lawsuit and an upcoming negative broadcast story on ë60 Minutes prompted Chevron to take an offensive approach to combat negative allegations. The company hired former CNN national […]
PepsiCo’s Open Newsroom Experiment – How Corporations are Using Social Media
At a time when journalists are being laid off left and right, PepsiCo has a very compelling offer: chronicle the Internet Week conference using social media and receive $750. Internet Week is June 1-8 in New York City, and PepsiCo is calling journalists, students, social media experts and anyone else to capture the week’s events […]