Sometimes Virtual Isn’t Enough
With the continued rise of technology and demanding schedules, meetings are increasingly taking place via conference calls or webcams. Our team at Communiqué PR facilitates many interviews and meetings over the phone with clients, media and journalists not only in Seattle, but also around the world. And while virtual meetings allow us to cut costs […]
Local Coverage of Serials Solutions
Most marketers and PR professionals appreciate the importance of having access to credible information. Many college students and researchers are in the same position. They need credible, current content and want a Google- like experience when searching their libraries for it. Until just 18 months ago, accessing information in academic libraries (and some corporate libraries) […]
Our Most Popular Posts: Q1 2011
The Communiqué PR team publishes new content on our blog several times a week. We strive to provide our readers with valuable information, analysis and tips relevant to today’s communicators and executives. Given the amount of information we all receive daily, we recognize you may not read each and every blog post. So we thought […]
The Blogging Toolkit – Everything a Business Needs to Begin Blogging
Launching a blog can seem like an overwhelming task. Getting started is half the battle. At Communiqué, we have helped several businesses and nonprofit organizations create, launch and manage their blogs. For clients looking to launch a blog for the first time, we have developed a blogging toolkit that we customize for their particular needs. […]
Building Buzz in a Noisy Market
Launching a product or service is no easy feat, especially when you are entering a market that has been shaped by strong, established leaders and become saturated with other emerging players. How do you cut through the noise and differentiate your organization? How do you avoid becoming a “me too” scenario? We were recently reminded […]
Management Best Practices – Ideas From Google
Recently, a colleague of mine sent me an article from the New York Times that is an excellent read for anyone managing or leading people. The article entitled, “Google’s Quest to Build a Better Boss” highlights how Google analyzed and identified best practices for producing highly effective managers. We thought we’d highlight the article here […]
The Power of Analogies
We often use analogies to help our clients tell their stories. We find the more complicated the subject matter or the more novel the concept, the more helpful it can be to use an analogy to help people grasp your ideas. An analogy is a similarity between like features of two things, on which a […]
Great Tools to Get a Pulse on the Analyst Landscape
Analysts are a critical audience. They influence customers, provide endorsement to the media, and help create visibility around the category. Developing an effective analyst relations program is often one of the cornerstones of our clients’ overall PR programs. However recently, there’s been a significant amount of consolidation in the analyst arena with large firms such […]
The Importance of Quotes
A good quote can be the heart of a compelling article. Good quotes help to tell a story and enhance the credibility of a press release, news story or speech. Words that are crafted well can leave a lasting impact on the world. Every day I drive by a reader board on my way home […]
Changes at TechFlash
Recently, Seattle-based TechFlash, a major source of technology news, went through dramatic changes with the departure of Todd Bishop and John Cook, the outlet’s founders and first employees. As avid followers of the media, and fans of TechFlash, we were hungry to know the type of following TechFlash has had. The information we discovered, based […]