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It’s Not You. It’s Me: Breaking Up With Social Media

Losing fans, followers or subscribers can leave a painful feeling in the pit of your stomach. Twitter and Facebook don’t offer an explanation for this. Consumers are allowed to “unlike”, unfollow or unsubscribe without reason. This leaves the author or organization asking, why? What did I do? The cliché breakup line “it’s not you, it’s […]

The Future of Journalism and its Effect on Communication Strategy

The field of communication – whether public relations, marketing or journalism – is constantly changing and morphing with the steady flow of emerging technologies. As experts in the field, we must be mindful of the trends and learn to adapt. This includes becoming savvy with new social media platforms, hip blogs and industry trends, so […]

Our Business is Growing. We’re Hiring!

We are excited to announce we are adding to the Communiqué PR team. Currently, we are recruiting for an Account Manager. The complete job description is included below for your consideration. If you are interested in being considered for the position please email your letter of interest and resume to [email protected]. Communiqué Public Relations is a […]

Public Relations, April Fools’ Day, and Fake News

With April Fools’ Day fast approaching, it is a good time to revisit the topic of fake news. While I look forward to Google’s annual tradition of announcing fake features and NPR’s trick segments, it is dangerous territory for PR professionals to disseminate fake news. If not executed well, an April Fools’ Day stunt can […]

The Long Lost Art of Phone Conversation

Last week, I read a really interesting article in the New York Times titled, “Don’t Call Me, I Won’t Call You” by Pamela Paul. The story examines the cultural shift from using the telephone (including mobile phones) as a primary communication tool to today’s ever present preference of email and text. Paul writes, “According to […]

The Rwanda Girls Initiative – How Collaboration Can Create Positive Change

We recently had the pleasure of working with the founders of the Rwanda Girls Initiative (RGI), Suzanne Sinegal McGill and Shalisan Foster, with an announcement sharing their milestone achievement of opening the Gashora Girls Academy. Their story had all of the right elements for us to share a compelling and inspiring story with the media […]

Big, Digital Changes for The New York Times

This morning, The New York Times (NYT) announced sweeping changes to its subscription model, including some very intriguing digital options. Joining the ranks of The Wall Street Journal, the NYT will now offer limited free content online, and keep everything else available only to digital subscribers. The NYT claims this move “will strengthen our ability […]

Blogs: The Pillars of B2B Social Media Strategies

We often get questions from our clients, particularly in the B2B space, around the value of blogging. Do people really read blogs anymore? Why invest in a blog over Twitter or Facebook? How do you launch a successful blog? The reality is that today’s businesses are driven by data, insight and engagement with their target […]

iPads, Kids and Snow – Securing Broadcast News Coverage Requires Flexibility

Earlier this month, we visited Lewis Elementary in Portland to facilitate broadcast interviews with KATU, KPTV and KOIN. What was the exciting news that drew three stations to Lewis? The draw was the announcement of a new digital learning pilot program introducing iPads into the classroom. Reporters came to talk with students and teachers involved […]