Be Prepared for Human Error in Social Media
A few weeks ago, the American Red Cross – and its Twitter account, @RedCross – became the target of a number media blog posts and articles. The reason wasn’t another natural disaster response or a direct push for donations (although it did turn into a push for donations later). The attention was due to this […]
Leveraging New PR Tools: PitchEngine
We are all aware that the world of media is constantly changing and that it can sometimes be challenging to keep up with the latest innovative tools and resources available to us as PR professionals. We continue to work at lightning speed to not only meet our clients’ objectives but also the accelerated deadlines with […]
Managing Collaboration Between U.S. and European Agencies
When our clients announce new products or services, they also consider whether to make the announcement on a global scale or keep it to the U.S. This was especially true for one of our clients who wanted to make an announcement at the recent Mobile World Congress in Barcelona, Spain. In order to ensure they […]
Results for Northside
One of the things I love about my job doing PR is working with companies with whom I feel a personal connection, and with the recent cold spell in Seattle, I could not be more pleased to have had the opportunity to work with management team of Triple T Trading and its Northside brand. The […]
Crisis Communication Lessons From Floyd Landis
Earlier this year I read Paul Kimmage’s interview of Floyd Landis, a retired cyclist. I had watched Landis win the Tour de France in 2006 and followed the subsequent doping controversy, which included him being stripped of his Tour de France win. So I was interested to learn about the chronology of events and actions […]
WTIA Celebrates Northwest Technology and Innovation
Last night Colleen Moffitt, Jennifer Gehrt, Jeanine Dellinger and I attended the Washington Technology Industry Association’s (WTIA) Industry Achievement Awards at the Showbox SODO in Seattle. The annual event recognizes the accomplishments of companies, individuals and students within the vibrant technology community in Washington state. The finalists in categories ranging from best early-stage company and […]
Building Buzz for Stealth Mode Companies…Can It Be Done?
A few weeks ago I read an article on TechCrunch surrounding a new stealth company called Hipster and how it has managed to gain significant traction without even unveiling what the company does. As a PR firm we work with a variety of companies in various stages, including stealth mode, so I was intrigued to […]
How Communicators Can Learn From Past U.S. Presidents
There are frequent conversations about how communication has changed with the adoption of the Internet and more specifically social media. We have published several posts on our blog on topics related to these changes including Mastering the Nine Second Sound Bite and Staying Ahead of the New-Media Curve. And while it is true the landscape […]
In Social Media, It Pays to Know Your Audience
Social media is so prevalent in our society that it’s easy to take for granted the fact that different platforms may have different audiences. For example, your followers on Twitter probably don’t know you as well personally as say your Facebook friends. Similarly, LinkedIn is traditionally the place for professional interaction rather than sharing personal […]
How Headlines Shape Perceptions
A headline can make or break a news story. The ultimate goal is to grab a reader’s attention – the catchier and more thought provoking the better – but, it is still essential that the headline embodies the underlying theme of the story. A good example of this is the headline of a recent […]