PR+MKTG Camp Seattle
Earlier this month, I participated in the PR+MKTG Camp Seattle organized by Dan Greenfield. The event was well attended with a wonderful mix of marketing and PR leaders from the Seattle area, including Rob Brooks, PEMCO; Brad Nelson, Starbucks; Amy Bohutinsky, Zillow; and Greg Shaw, Bill & Melinda Gates Foundation, as well as many others. […]
The Success of Sports Illustrated Swimsuit Issue
I was recently watching TV and stumbled across a CNBC segment called, “Business Model: Inside the Sports Illustrated Swimsuit issue.” Given the state of the publishing world, I was immediately intrigued. If you have a minute and are interested in the future of magazine publishing, I would encourage you to watch the segment. You can […]
Breakfast with Pete Carroll
For those of you who know me, I am sure you can appreciate my excitement when I learned there was an opportunity to attend a breakfast talk with the new Seattle Seahawks Coach, Pete Carroll. As a college football fan I have long been enamored with the strength of the USC football program, as well […]
Encouraging Readers to Comment on Your Blog
Blogs touch tens of millions of people in the U.S. and this number continues to grow daily. In fact, according to an eMarketer report from 2009, approximately 96.6 million U.S. Internet users read a blog at least once a month, representing 48.5 percent of the Internet population. The same report predicts by 2013, this number […]
Best Practices: Five Things to Consider When Selecting a PR Partner
As businesses and organizations realize the power of strategic public relations, they are increasingly seeking the help of a PR agency or contractor. We thought it would be good to share our perspective on what to look for when selecting a PR partner. Below, we have compiled a list of things to keep in mind […]
Connectivity at 35,000 Feet: Alaska Airlines Selects Gogo Inflight Internet
I admit it – I can’t stand the thought of not being connected. Whether it’s e-mail, the Internet or checking social networking platforms, such as Facebook or Twitter, I find it hard to be unplugged. The growing popularity of smartphone devices coupled with Wi-Fi hotspots and mobile WiMAX is only proliferating our “always-connected” culture. So […]
Inexpensive (But Effective) Perception Audits
Have you ever wondered how your company or nonprofit organization is perceived by the broader community? Or maybe you simply want to measure awareness of a particular feature on your new widget before you promote it in your next PR campaign? These are questions many of our clients ask as they work to make informed […]
“We’re a Lot Like You” PEMCO’s Campaign
If you live in the Northwest, you probably have seen PEMCO Insurance’s innovative marketing “We’re a Lot Like You” campaign. Maybe you even have a favorite profile, such as socks and sandals guy, the recumbent bike computer, relentless recycler or the Marymoor off-leash dog lady. Have you ever wondered about the history of this campaign? […]
New Cookbook Offers Readers a Culinary Adventure with Lavender
We are happy to announce the release of “Discover Cooking with Lavender,” a cookbook written by Seattle-based author Kathy Gehrt. This book takes readers on a culinary adventure into the world of lavender and features 75 unique recipes spanning seasonings, drinks, savory dishes and sweets. “Discover Cooking with Lavender” is ideal for seasoned chefs, foodies, […]
Communiqué Secures Positive Results for Aveso Displays
As we wrap up a project for Aveso Displays, we want to summarize the results we secured for the company. Aveso Displays is a developer of printed electronic displays for the credit and security card industry. The company’s solution can be used for one time password (OTP) technology among other things. As you may know, […]