Should Your School Be Using Social Media?
I serve on the Board of Trustees for Villa Academy, a private independent school in Seattle educating children in kindergarten through the eighth grade. In the past several months, I have been thinking about how Facebook could be used by Villa and other elementary and middle schools to help them achieve their top objectives. I […]
Twitter Contest Helps Drive Awareness and Sales
On Feb. 10, we announced Communiqué PR would host a Twitter contest in conjunction with the firm’s sixth anniversary. The idea for the contest came after Jennifer Gehrt participated at the Enterprise Social 2.0: Rip or ROI? event in Amsterdam. There, she heard executives with Kodak, Dominos and others share details about contests held via […]
Developing Effective Messages that Resonate
After thwarting a plot by a Nigerian man to blow up an American passenger jet on Christmas Day, Homeland Security Secretary Janet Napolitano was widely criticized for sending mixed messages to the American public surrounding the effectiveness of the U.S.’s airport security strategy. A recent CNN.com article by writer Drew Weston suggests, “Napolitano’s gaffe (which, […]
Writing for Different Mediums
Today’s communicators are called on to write for an increasing number of mediums including print and broadcast media, social networks, and online media such as blogs and Web sites. Some of us are also writing scripts for podcasts or YouTube videos. So how do you – as a communicator – effectively write for these different […]
Communiqué PR Celebrates Six Years With Trivia Contest on Twitter
This February, Communiqué PR is celebrating its sixth anniversary. In conjunction with this milestone, we have decided to launch a Twitter contest. You can follow @CommuniquePR to participate in the Communiqué PR Trivia Contest. Here’s how it will work. Beginning at 6 a.m. PT on Feb. 12, we’ll post the first of eight trivia questions. […]
Trust and Storytelling in a Digital World
Recently, I had an opportunity to re-connect with Hanson Hosein, director of the Master of Communication in Digital Media at the University of Washington. Hanson, a former NBC News war correspondent and investigative producer, is passionate about storytelling, new models of communication and social media. I enjoyed chatting with Hanson about the impact of social […]
Digonex Announces First Price Analysis Pilot With Major Sports Franchise
Last week, our client Digonex Technologies announced its partnership with the Cleveland Cavaliers on a price analysis consultation pilot. This pilot officially marks the Cavaliers as the first national sports franchise to leverage Digonex’s Sports & Entertainment Analytical Ticketing System (SEATS), a dynamic commerce engine that analyzes sales data and provides price suggestions based upon […]
Thoughts From Enterprise Social 2.0
I recently returned from Amsterdam where I attended and presented at Enterprise Social 2.0. What a fabulous experience. The speakers and presentations were first rate. Here are some of the highlights from the gathering. Ramon DeLeon, Domino’s Pizza (@Ramon_DeLeon). This guy is an amazing presenter with outstanding energy; but beyond his exceptional presentation skills, he […]
Mobidia Continues to Engage With Industry Analysts
Back in January 2009, we wrote a blog post about our experience working with Mobidia, a provider of data solutions, and raising awareness of the company with third-party influentials leading up to Mobile World Congress. In the past year, Mobidia has made significant progress and has executed more than 14 network lab and field trials […]
HARO Ad Drives Sales of Strategic Public Relations
On Fri., Jan. 22 our book, “Strategic Public Relations: 10 Principles to Harness the Power of PR” jumped to the number two spot on Amazon’s most popular books on public relations. While our book has received strong reviews and positive mentions in several publications, including The Costco Connection and PRWeek.com, this was quite a jump […]