Five Tips for Positioning Your Company Against the Competitor
Differentiating your company and its products and services from the competition can be critical to the success of your business. Consider wireless service providers. AT&T Wireless, Verizon, T-Mobile and Sprint work hard to differentiate their service based on price, network coverage and their selection of phones. As you work to thoroughly analyze your competitors’ product […]
e-Book Pricing Wars Heat Up: Digonex Offers Perspective in Publisher’s Weekly
The e-book market is hot and there’s a pricing war on the horizon. The wild popularity of the Amazon Kindle, Barnes and Noble’s recent launch of its e-book reader Nook, and talk of Apple joining the game with its Tablet service has caused the publishing industry to take a closer look at pricing strategies for […]
Is Your Web Site Current?
We recently worked with GKD on a redesign of our firm’s Web site. The process was extremely valuable as it provided an opportunity for us to re-evaluate our firm’s positioning, our brand attributes and the value we deliver clients. I found it inspiring and motivating to focus on the future vision of our business and […]
Dynamic Pricing Continues to be a Hot Topic at the 2010 Ticket Summit
Last week I attended the 2010 Ticket Summit in New York with Communiqué PR client Digonex. Targeted toward the secondary market (i.e. ticket brokers) this year’s Ticket Summit brought together more than 500 experts from across various parts of the industry to discuss today’s ticketing challenges. Harry Sandler, director of strategic ticketing for Digonex, spoke […]
Executives’ Reluctance to Use Social Media
“I don’t have time.” This is a common statement I hear from executives when speaking with them about social media. While I appreciate senior managers are busy, I believe it is essential they make time to use this powerful medium. Otherwise, they will not have a good grasp of this new technology and how it […]
New Book Gives Blueprint for Reaching the Unreachable
As you may remember, in October the Communiqué PR team read “Mindset: The New Psychology of Success” and discussed how we could apply the principles outlined in the book in both our private and professional lives. We are currently reading the book, “Just Listen” by Mark Goulston. “Just Listen” provides eye-opening insights and practical tips […]
Moderating a Panel
I have been thinking about the responsibilities of a panel chair as I prepare to moderate a panel on damage control later this month. Colleen and I have been doing a significant amount of speaking as we promote our book, “Strategic Public Relations.” In addition, many of our clients are asked to chair panels as […]
Harry Sandler With Digonex to Speak at Ticket Summit
We thought you’d be interested to know that Harry Sandler, director of strategic ticketing for Digonex Technologies, will be speaking at Ticket Summit, a leading industry conference for the secondary ticket market being held in New York on January 13 to 15. Digonex is rapidly becoming known as a leader in the dynamic pricing market […]
Establishing Thought Leadership Through PR
In previous blog posts we’ve written about thought leadership – sharing examples of how we have helped our clients establish themselves as a thought leader in a particular category. With the New Year and many companies setting goals around establishing thought leadership, we thought it would be helpful to revisit the topic beginning with our […]
Branding in the Pharmaceutical Industry
We are excited to announce Communiqué PR has placed three contributed articles in pharmaceutical industry publications on behalf of OnRequest Images. These bylined articles illustrate the importance of branding in the pharmaceutical industry and provide insight on how companies can leverage imagery and photographs to convey a unified brand image, increase awareness of their products […]