Communiqué PR — 2009 Highlights
With the economic downturn, layoffs, H1N1, massive changes in the media, and the growth of social networking impacting our world, 2009 proved to be a challenging year for many of us. At Communiqué PR, we looked at the uncertainty and adverse business climate as an opportunity to be even more focused in our efforts for […]
Google Unveils New Approach to Presenting News
The media landscape has changed dramatically over the past couple of years. During a time when many print publications and newspapers are experiencing tremendous challenges, Google announced it will offer publishers a new approach to presenting news online – through one single URL. The project, which is called Living Stories, was developed in partnership with […]
Social Media: What to Expect in 2010
2009 was the year of social media with social mediums such as Facebook, Twitter, and LinkedIn, experiencing explosive growth as consumers increasingly turned to these networks for recommendations on products and services. In fact, a recent Razorfish survey of digitally connected customers found that 97 percent of their online experiences influenced their purchasing decisions. Some […]
Twitter’s Contributors Feature – Will it be Good for Business?
On Mon., Dec. 14, Twitter began testing a new feature called Contributors. According to PC World, this new feature ’allows business users to manage how its employees post 140-character messages from a single account. Writer Ian Paul says this new feature indicates Twitter is ’interested in commercializing the service. The primary focus of Contributors is […]
Social Media & Damage Control
Many of us have heard about the mistakes companies, such as Dominos and United Airlines, have made around crisis control. However, there seems to be a dearth of information about how companies can use social media in the right way for damage control during a crisis. In late January, I am moderating a panel on […]
Ward’s Dealer: 5 Tips for Better Brand Building
On December 1, Ward’s Dealer Business published an article from Jennifer Gehrt titled, “5 Tips for Better Brand Building.” This article provides insight on how auto dealers and auto makers can leverage digital assets to build brand awareness and increase loyalty with consumers. Many dealers are striving to differentiate themselves and want to encourage consumers […]
Maximizing Virtual Goods Through Dynamic Pricing
Rex Fisher, vice president of business development for Digonex Technologies, recently wrote a contributed article for Virtual Goods Insider, which was published on Dec. 3. In the article, Rex discusses the recent explosion of the virtual goods industry and how dynamic pricing models will be a key driver of the industry’s continued growth and success. […]
BuildAnApp Lands in the Wall Street Journal
We are proud to share that, Mobile On, a developer of the first cross-platform, do-it-yourself (DIY) solution that enables businesses and organizations to create customized smartphone applications, was featured on Tues., Dec. 8 in a Wall Street Journal article titled, ’Services Tailor Apps for Small Businesses. The story discusses the new wave of DIY services […]
BuildAnApp Lands in the Wall Street Journal
We are proud to share that, Mobile On, a developer of the first cross-platform, do-it-yourself (DIY) solution that enables businesses and organizations to create customized smartphone applications, was featured on Tues., Dec. 8 in a Wall Street Journal article titled, ’Services Tailor Apps for Small Businesses. The story discusses the new wave of DIY services […]
Crisis Experts Share Perspective on Tiger Woods
The Wall Street Journal and Washington Times both published articles on Wed., Dec. 2 about Tiger Wood’s management of his personal crisis – the car accident and reported affairs. Both articles provide readers with an excellent reminder of the importance of communicating in a timely manner and being as transparent as possible during a crisis. […]