Ward’s Dealer: 5 Tips for Better Brand Building
On December 1, Ward’s Dealer Business published an article from Jennifer Gehrt titled, “5 Tips for Better Brand Building.” This article provides insight on how auto dealers and auto makers can leverage digital assets to build brand awareness and increase loyalty with consumers. Many dealers are striving to differentiate themselves and want to encourage consumers […]
Attachmate Receives Prestigious Common Use Passenger Processing Systems Certification
We are pleased to share some exciting news. Attachmate has become one of the first application vendors to achieve Common Use Passenger Processing Systems (CUPPS) certification for its INFOConnect Enterprise Edition for Airlines Print and Transaction Router (PTR32) solutions. Airlines around the world are working to replace the Common Use Terminal Equipment (CUTE), the current […]
Could Dragonflies Hold the Key to Better Public Safety?
The dragonfly has been long praised for its ability to help control populations of harmful insects. But could this nimble insect with its multi-faceted eyes, elongated body and two pairs of powerful wings, also hold the key to controlling harmful threats to public safety? We recently reached out to a number of journalists to let […]
Teaching the Facebook Generation
I recently came across an interesting article in BusinessWeek discussing the importance of incorporating social media training into today’s higher education curriculum in order to adequately prepare the next generation of employees. The article titled, ’Teaching the Facebook Generation by Dr. Elaine Young, an associate professor of marketing at Champlain College reveals that broad skills […]
Four Reasons Corporate Communications Should Own Social Media
There has been and continues to be significant discussion about the ownership of social media strategies and activities within an organization. As a PR professional with some social media experience, let me add my perspective to the debate. I believe social media should be owned at a strategic level by the top corporate communications or […]
Facebook & Public Relations
I was reading the New York Times and came across an article entitled, “How to Market Your Business with Facebook.” As we work to help our clients reach the right audiences, we are increasingly thinking about Facebook with its audience of more than 300 million active users. As PR practitioners, we are not so interested […]
Tideworks Technology Experiences Growth during Economic Downturn
Tideworks Technology’s President, Michael Schwank, recently contributed an article to Cargo Systems sharing his perspective on how the down economy has given ports and terminals an opportunity to evaluate and implement new technology. In the article, which is slated to be published in the coming issue of Cargo Systems, Schwank outlines how the container industry […]
SAM Medical Products Featured in Popular Science
SAM Medical Products, a developer and manufacturer of innovative medial products used for emergency, military and hospital care, is featured in the December 2009 issue of Popular Science (cir. 1.3 million). SAM Medical Products is awarded the “Best of What’s New 2009” award for its innovative dual-purpose, hemostatic gauze, CELOX Trauma Gauze. According to Editor-in-Chief […]
Digonex Launches First Fully Automated Dynamic Pricing System for Event Ticketing Industry
On Mon., Nov. 16, our client, Digonex, announced the release of its Sports & Entertainment Analytical Ticketing System (SEATS), the first fully automated, dynamic pricing system for event ticketing. The ticketing industry is facing many challenges including a tough economy, declining event attendance and competing forces for the entertainment dollar. While sophisticated pricing models are […]
How Starbucks Leverages Social Media to Build its Brand
Communiqué PR attended a Puget Sound American Marketing Association (PSAMA) event on Wed., Nov. 11 entitled, “Building Brand with Social Media: How Starbucks does it and what they’ll do next.” The speaker, Brad Nelson, principal tweeter for the @Starbucks Twitter handle, previously worked for Starbucks as a barista before joining the company’s marketing team. Interestingly, […]