Getting the Right Photo is Easier With OnSet
As many marketers and PR professionals know, the right images are often essential to build correct brand awareness with consumers or key business decision makers. However, the cost of custom photography can be prohibitive – especially when a brand manager has to travel to a location to manage the composition and direction of a photo […]
Digonex Attends the Virtual Goods Summit
The virtual goods market is exploding with the sales of in-game items, avatar customization, virtual gifts, digital media and other goods that exist solely in digital form. In fact, leading investment firm Piper Jaffray, estimates that revenue generated from the sales of virtual goods worldwide in 2009 topped $621 million. The firm also predicts that […]
New FTC Guidelines Impact Social Media
The Federal Trade Commission (FTC) recently announced it has finalized revisions to its Guides Concerning the Use of Endorsements and Testimonials. The new guidelines, which will go into effect on December 1, 2009, provide an outline of rules governing advertising endorsements and testimonials, and apply to consumer-generated media, such as blogs and social networking sites. […]
Strategic Public Relations Excerpt: Building Consensus for PR Programs
Obtaining buy-in with key stakeholders is an important process of building a successful PR program. Building consensus ensures that everyone in the organization supports the PR activities and the approach you’ve chosen. Another reason that building consensus is important is that it provides the opportunity to obtain additional ideas and understand objections that may not […]
Mobile On Drives Buzz at CTIA
Last week, the 2009 CTIA Wireless IT and Entertainment conference came rolling into San Diego. For those of you who don’t know, CTIA is one of the largest mobile and wireless tradeshows in the country drawing users, carriers, developers and manufacturers together to discuss mobile business. CTIA can be a fantastic platform to launch a […]
Strategic Public Relations Excerpt: Sell PR to Key Stakeholders
With PR, as with most things in life, it’s impossible to focus your energy everywhere. A strategic approach to PR means concentrating your efforts only on those areas that support your most important business goals, and building consensus for PR right from the start ensures that everyone will rally behind the specific plan you end […]
Tecplot in USA Today
We recently reached out to science reporter Dan Vergano of USA Today to pitch a story surrounding the phenomenon of fuel slosh on behalf of our client Tecplot. As a result, we sparked his interest in writing and gained a mention of Tecplot in the article which appeared on Sept. 25 in the “Science Snapshot” […]
Pete Carroll, USC Head Coach’s Use of Social Media
As a University of Oregon alum it is not easy for me to acknowledge how impressed I am with USC’s head football coach Pete Carroll’s use of social media. The guy is doing a phenomenal job of galvanizing support for his players and team. Consider this, today Carroll has more than 53,000 followers, and when […]
Aveso Inc. – Recent PR Results
In August, we wrote about a new Communiqué PR client, Aveso, Inc., in a post entitled, “The future of One-Time Password (OTP) Technology.” Since then, we have made good progress helping Aveso educate people about the merits of its technology, building the category and raising the company’s profile as a thought leader. Specifically, in the […]
Working With Reuters
Reuters is a well-respected, influential news outlet. With 196 editorial bureaus in 130 countries and 2,400 editorial staff members, the newswire covers international news, regional news, politics, social issues, health, business, sports and media. A story placement with Reuters can provide a fantastic opportunity to raise the visibility of a company, establish thought leadership on […]