Strategic Public Relations Excerpt: Roadmap for Telling a Compelling Story
Telling the story of your company draws your audiences into your business in the same way a novel captivates a reader, creating a powerful way to shift perceptions. “I think that we human beings have always enjoyed great stories,” says Lee Weinstein, principal of Lee Weinstein & Associates and the former director of global corporate […]
CPR Featured at Northwest Environmental Business Council
Colleen Moffitt, co-founder of Communiqué PR, will be speaking at the Northwest Environmental Business Council‘s Seattle Luncheon on Wed., Oct. 7. The event, which will be held at McCormick & Schmick’s Harborside restaurant, will focus on social media and business. Colleen will discuss the following during the presentation: An overview of the various social media […]
Strategic Public Relations Excerpt: Knowing When to Use PR
To get the most out of PR, you need to know what PR can help you accomplish and what it can’t. A question many of our clients ask is when they should use PR as opposed to advertising. Both play a significant role in the marketing mix; the trick is to know when to use […]
Digonex Commentary: Dynamic Pricing and Event Ticketing
Digonex recently published a contributed article in TicketNews.com about the impact of dynamic pricing on the event ticketing industry. Jeff Eglen, vice president of strategy of Digonex, outlined the challenges the ticketing industry is facing today as the economic climate continues to impact ticket sales. Given this, he says the industry is forced to “re-evaluate […]
The Rise of the ’Social Internet and Social Media Law
Last week, I had the opportunity to co-present with Lisa T. Oratz of Perkins Coie at Law Seminars International’s Social Media Law workshop. We were the final presenters of the day-long workshop focused on new legal issues arising from social media marketing. Lisa and I discussed the practical and legal considerations for businesses when engaging […]
Are You Ready for Fall Tradeshow Season?
September typically means the end of summer, back to school and fall leaves. But it also means the start of the fall tradeshow season. While tradeshows can often be a tiresome string of endless networking sessions, seminars, presentations and mixers, in the current economic climate, many companies are being more selective than ever when deciding […]
SWOT Analysis
A SWOT analysis is a tool utilized by many marketers and public relations professionals to evaluate the Strengths, Weaknesses, Opportunities and Threats of a business project or campaign. We recently completed a SWOT analysis for a potential client to evaluate the company’s past public relations efforts and where we see room for improvement. SWOT analyses […]
Attachmate Secures Windows 7 Logo
Yesterday, our client Attachmate announced it achieved the Compatible with MicrosoftÆ WindowsÆ 7 logo. Microsoft is planning to launch its much-hyped Windows 7 platform on October 22. As the first host connectivity vendor to secure this distinction, Attachmate can now offer its customers a seamless, easy-to-manage IT environment, robust desktop security features and enhanced end-user […]
Twitterphoria: Adding Twitter Power to Your Marketing Mix, Today
It was such an honor and pleasure to speak to a sell-out crowd at the Puget Sound American Marketing Association (PSAMA) Luncheon last Wed., Sept. 9. My presentation entitled, “Twitterphoria: Adding Twitter Power to Your Marketing Mix, Today”, was well received with approximately 150 people in attendance. According to one of the PSAMA board members, […]
Where Magazines are Finding Ad Revenue
As the economic climate continues to affect print publications, it’s interesting to read about how newspapers and magazines are leveraging alternate revenue resources to stay afloat. A recent AdAge article highlights the current state of the magazine industry and provides insight on different revenue streams for the market. For example, magazines such as Men’s Health, […]