Businesses Cannot Afford to Ignore Twitter – Five Steps to Take Now
Social media is changing business. Twitter enables anyone to broadcast anything to millions of people in an instant. The short 140 character updates seem casual, yet the impact of one message can have significant and sometimes drastic implications. Known brands such as Ketchum, JetBlue, Southwest and Domino’s have all learned first-hand the effect Twitter can […]
Creating a Corporate Blog
Corporate blogs can be an excellent way to establish thought leadership, build communities and drive additional traffic to an organization’s Web site. For example, since Communiqué PR started its blog in January 2008, we have seen a 200 percent increase in Web traffic and the blog has been a terrific way to give our clients […]
Marketing Executives Provide Tips for Surviving the Recession
In a recent Advertising Age article, authors Marissa Miley and Michael Bush offered readers marketing tips for surviving the recession. They aimed to answer the question, “How are you (marketing executives) supposed to discern what is right for your brand?” With a focus on providing tips from in-the-field professionals, Marissa and Michael garnered the perspectives […]
Leveraging the Power of Twitter
The power of Twitter is evident. For the first time an individual can broadcast a message to millions of people in an instant. But how companies will leverage that power to achieve their business objectives is not yet as evident. I recently participated in a panel hosted by Perkins Coie and Madrona Venture Group focused […]
Facebook vs. MySpace
Recently I presented at the 2009 Communicators Conference in Portland, Ore. My discussion focused on the changing media landscape and its effect on communication. It was fun and interesting to talk about the changes I am seeing. With so much transition occurring in our industry, I think it pushes each and every one of us […]
Amazon’s Kindle DX Aims to Replace College Textbooks
While reading about Amazon’s recent launch of the Kindle DX, the large screen addition to the Kindle family, I was surprised to learn textbooks are a $9.8 billion dollar industry. In a bold move to become a major player in this market, Amazon introduced the Kindle DX in hopes of “spearheading a paperless revolution,” as […]
The Words We Love to Overuse
A recent post in the New York Times “After Deadline” blog – an online section devoted to examining questions of grammar, usage and style – examined the words writers love to overuse. Since we’re increasingly called upon to create more written content on behalf of our clients, we find this blog helpful to improve our […]
Connected Services Drive Innovation in the Wireless Industry
Communiqué PR recently completed a project with Dashwire, an independent connected services platform provider. Dashwire offers an industry-leading connected services platform solution that delivers mobile-to-Web consumer services. This means mobile users can sync and manage their personal contacts, text messages, calls, photos, videos and settings from their phone to the Web. The connected services market […]
What’s in a Font?
In a recent Wall Street Journal article, Emily Steel explores the world-wide movement to ban the Comic Sans font. This raises an interesting point about the importance choosing the right fonts in business. Comic Sans has become synonymous with materials for kids and communicates a light-hearted, upbeat sentiment. Originally intended by its creator to mimic […]
New iPhone 3.0 OS Software Poised to Create New Mobile Economy
Apple recently announced plans to release its iPhone 3.0 operating system software upgrade later this summer. This announcement has gained significant attention from the media about what the upgrade will mean not only for iPhone users but also for developers. Among many of the new capabilities for users including copy-and-paste functionality, a landscaped keyboard and […]