Pop-Up Stores Coming to a City Near You
This week, Target plans to open a pop-up store in downtown Chicago, the first time the company has used one of its pop-up stores in the Midwest. For the uninitiated, a pop-up store is a temporary store that is open for a limited time – typically in a major city or mall – to create […]
How to Connect with Reporters and Influencers on Twitter
There’s been a lot of discussion about the popularity of Twitter and its growth over the past year. Twitter’s popularity has extended into the media with many high profile and prolific journalists (think CNN’s Larry King, NBC News’ David Gregory and Wall Street Journal‘s Walt Mossberg) using the micro-blogging site to interact with their readers […]
Public Relations and the Obama Administration – 100 Days of Fresh Air
Last month, PR Week included a guest article from Laura Gross, in which she reviewed the first 100 days of the Obama administration from a PR perspective. Ms. Gross takes the position that the Obama-Biden team is showing leadership through its transparent, open, and frequent communication. While she identifies areas for improvement overall, she concludes […]
Managing a High Volume of Media Inquiries
A high volume of media inquiries is, for most PR agencies and their clients, a dream come true. But managing an onslaught of inquires can be tricky and requires a strategic approach to ensure consistency and overall success. One of our clients, Veratect Corporation, a biosurveillance company that tracks disease outbreaks and civil unrest globally […]
Why Do Some Countries Prosper? This and More at the First Annual Milliman Lecture in Economics
It’s an age-old question: Why do some countries flourish while others flounder? Even in an economic downturn, we live amongst staggering wealth in America while many countries are mired in poverty. MIT Professor Daron Acemoglu has said, “Economic inequality has detrimental effects on economic growth in general.” “Recognizing the role of institutions and why societies […]
Publicity Stunts – Fan or Foe
Normally I am not a fan of publicity stunts. Often stunts seem too gimmicky, costly and offensive. And if they’re not well orchestrated they can be a disaster. Consider Snapple’s attempt to build the world’s largest popsicle. It flooded Union Square in downtown Manhattan and the fire fighters had to be called in to block […]
Major Brands Learn to Embrace Twitter
Twitter is growing at breakneck speed, and major brands can no longer afford to ignore it. According to social media guide Mashable.com, Twitter grew an astounding 752 percent in 2008. And according to market tracker Hitwise, traffic to Twitter went up 43 percent after Oprah joined Twitter on her show. For comparison, Facebook grew about […]
OnRequest Images in the News
We recently placed a byline article on behalf of our client, OnRequest Images, in the Atlanta Journal Constitution. The article, written by OnRequest CEO Carla Stratfold, details why photos play a key role in branding. Carla notes that companies are gaining market share by using custom photography and digital assets to showcase their most affordable […]
The Recession and Advertising: Pursuing an Older Generation
It’s a sign of the times: As younger consumers lose discretionary income, advertisers are shifting their attention to an older generation. This shift has implications for print and broadcast as those media outlets which cater to an older generation are faring better in this economy. Older generations were previously ignored by advertisers because they were […]
Big Fish CEO Lands on Cover of Seattle Business Monthly
This month, Seattle Business Monthly readers will see the face of Jeremy Lewis, Big Fish Games’ president and CEO on the cover of the magazine. The magazine chose Jeremy for the cover to compliment the publication’s feature story “Breaking the Rules” about local companies thriving in a down economy. Big Fish Games is profiled in […]