Four Ways to Supercharge Your LinkedIn Sponsored Updates
LinkedIn recently revamped its Sponsored Updates advertising option with the release of Direct Sponsored Content, a solution that allows users to test, tailor and target messages before publishing them. Prior to the update, brands could only sponsor messages that they first posted to their LinkedIn pages as organic content, which limited the ability to test […]
Reddit Live Hits the Interverse – 6 Things to Know About the New Live-Blogging Feature
Last month, Reddit announced the release of Reddit Live, its own live-blogging feature. The “breaking news” platform allows Redditors to create their own live blogs via subreddits and invite contributors to post real-time updates. Unlike traditional Reddit threads, Reddit Live threads update automatically—meaning anyone watching will receive instant updates without having to refresh the feed. […]
How Real-Time Moments Demand New-School PR Approaches
Remember a time before #hashtags, social media managers, and teams dedicated to real-time marketing during major sporting events like the Super Bowl? As more and more consumers are heading online during big cultural moments – whether they be awards shows, large-scale sporting events or major political forums like presidential debates – social media has become […]
PR and the Art of Persuasion: What PR Professionals Can Learn From Academia
Prior to making a career move to public relations, I worked in academia for six years as an English teacher and tutor. Though the parallels might not seem obvious at first glance, both careers are rooted in creating narratives that persuade an audience. The act of teaching is itself a performance designed to persuade an […]
Uber’s Price Cuts
Earlier this month, Uber – a revolutionary ride-share program connecting riders to drivers through its apps, now servicing over 70 cities – announced dramatic prices cuts in dozen of its U.S. markets, causing quite the stir. The New York market has seen a 20 percent price cut for the company’s UberX services and the San […]
Tips for Maintaining Your Productivity Through the Dog Days of Summer
Some say the pace of work and productivity moves a bit slower during the summer months. That is definitely not the case in our office, where deadlines know no season, but amid the busyness, the vibe seems a little more relaxed. In the Pacific Northwest, where everyone wants to take advantage of every moment of […]
The State of Public Relations 2014 Busts Myths About How PR Professionals Employ Digital Media Technologies
If you have been practicing public relations for longer than a decade, you are more than aware that the industry and how we practice the craft have evolved in response to new digital tools. From email and social media, to branded digital content and SEO tactics, we have been provided with such an abundance of […]
PR Worldwide – The Importance of In-Country Support
In early July my Communiqué PR cohort Jaymelina Esmele and I traveled to Brescia, Italy, to participate in the semi-annual meeting of the PRN, a worldwide network of boutique PR firms. Our firm joined the network at the start of 2014 after working with two member agencies, Proof Communication and Sympra, on joint projects, and […]
Vālant Medical Solutions Secures $11 Million in Funding
Valant Medical Solutions recently enlisted our help to assist with an announcement of $11 million in private equity investment. Valant is a leading provider of cloud-based, electronic health records (EHR) and e-billing software for behavioral health practices. This funding will enable Vālant to fund future growth in the behavioral health market segment and to broaden […]
Mastering the Art of Newsjacking
Newsjacking, a term coined by David Meerman Scott, refers to the process of injecting your own angles or ideas into a breaking news item or current trend to generate media coverage for your client. The technique can be incredibly effective because it hinges on one of the most important criteria of every news story – […]