The Right to be Forgotten
The European Union’s top court recently ordered that search engines within the EU adhere to “right to be forgotten” removal requests. The court ruled that Google and other search engines are “data controllers” and, as a result, are responsible for the content they display, meaning if an individual wishes for the removal of personal information […]
Five Tips for Improving Your Team’s Productivity
Think about the last time you moved to a new apartment or home – you probably did not do it alone. After all, it is nearly impossible for one person to move a sofa or bed solo. Like many things in life, moving is simply much easier and faster with the help of a well-organized […]
Congratulations to Medio
Congratulations to Communiqué PR client Medio on their acquisition by Nokia’s HERE division! The companies announced the acquisition plans June 12 and since then the news has garnered nearly 100 articles from outlets including TechCrunch, Bloomberg, PC Magazine, Wireless Week and GeekWire, to name just a few. HERE, a leader in navigation, mapping and location […]
The Changing Landscape of Media Relations: My Advice to PR Pros
As PR professionals, we love the adrenaline rush of landing that big interview for a client with the Wall Street Journal, Bloomberg or the New York Times, and yet few outside of the industry actually understand the myriad of factors reporters consider when deciding whether or not to open up our emails, respond to our […]
Corporate Guidelines a Must as LinkedIn Opens New Publishing Capabilities
Recently, I wrote about publishing capabilities on LinkedIn and the social media giant’s plans to invite all its members to contribute articles via long-form posts. Since that time, I began thinking about the implications of this new capability as it pertains to copyright, other forms of intellectual property, corporate guidelines and staff education. For instance, […]
The Devil is in the Details: Tips for Effective Proofreading
Have you ever experienced the sinking feeling of seeing a typo in something you wrote—whether it’s a published article, a press release or an important email—and realizing there’s nothing you can do about it? Once the email has been sent or the article has been published that typo will live on forever. And if the […]
Google’s Panda 4.0 and the Implications for PR Pros
Google recently began implementing a new update to its search algorithm known as Panda 4.0. Google created this update in order to help remove “thin content,” or low-quality search results, from its search rankings. Low-quality to Google means duplicating content, key word stuffing, content that’s not useful, or poor engagement metrics, such as low time […]
Infographic: The State of Social Media for PR Pros
Who are your most trusted media sources? A recent survey by Cision and PR News overwhelmingly found that print media and their online equivalents are still the go-to outlets for PR pros. That’s probably not very surprising, but it is telling that despite shrinking newsrooms, changes in journalism and our increasingly social media-driven world, tried-and-true […]
Buzz Building Through Customer Service
There have been many articles written about Zappos branding strategy and brand promise. The company has a reputation of repeat business and customer loyalty due to word of mouth about its fantastic customer service. Just take a look at this 2010 article, “Branding Through Customer Service, From Delivering Happiness: A Path to Passion, Profits and […]
Understanding the Role VCs Play in Public Relations
In today’s highly competitive tech industry, it’s just not enough to have a great idea or a winning design concept – one needs to have the resources to turn that spark of creativity into a thriving company. Established entrepreneurs understand the need to weigh the costs and benefits associated with adopting different financial strategies like […]