How to Avoid Breaking PR’s Cardinal Rule
Recently, a writer at Newsweek published a story recounting his week-long experiment to read and to reply within 36 hours to every PR pitch he received. Given the volume of pitches that landed in his inbox, it was a noble effort. Some of the experiences he relayed made me chuckle, but a lot of his […]
VoloMetrix Files for Patent for Its Groundbreaking Predictive People Analytics Technology
This month has been an exciting one for our client VoloMetrix, a leading people analytics company that provides unprecedented insights into how companies invest their most valuable resources— their time and human capital. On Wednesday, Aug. 27, 2014, VoloMetrix announced that it has filed for a patent for its revolutionary people analytics technology. As part […]
What PR Pros Should Know About Facebook’s Latest News Feed Update
Last week, Facebook quietly announced in a blog post that it has updated its policies around “click-bait” links. According to the post, click-baiting refers to links “with a headline that encourages people to click to see more, without telling them much information about what they will see.” We’ve all seen these—you’re scrolling down your news […]
What Journalists Want: Findings From the 2014 Business Wire Media Survey
As PR professionals, we are constantly trying to get into journalists’ heads to determine what they’re looking for from us. What kinds of multimedia elements are most helpful? How in-depth should our pitches be? Should we engage reporters on Twitter? Luckily Business Wire might have some of the answers. It recently conducted a media survey […]
The Tech Boom & VC Influence: Why Seattle is the Next Silicon Valley
Quentin Hardy of The New York Times recently wrote a story that positions Seattle as the next tech capital, highlighting a trend that is changing the way people think about the Emerald City. For a city mostly known as the birthplace of Starbucks, the Seahawks and rain, a recent influx of Silicon Valley venture capital […]
The Art of Apologizing on Twitter
As Twitter’s popularity and user base have rapidly grown in the last eight years, companies have used this as an opportunity to engage customers on the social networking and micro-blogging site. Twitter has become a medium for entertainment, news, product releases and reviews, as well as brand building. However, the instantaneous, small word-count tweet can […]
The Success of Seattle Children’s Autism Blog
In the United States, according to the CDC, autism spectrum disorder affects one in 68 children. In the Pacific Northwest, we are fortunate to have an excellent organization – Seattle Children’s Autism Center – committed to providing assessment, diagnosis, treatment and support for those with or caring for children with autism spectrum disorders. In early […]
5 Ways to Propel Creativity in PR
In a writing-heavy job such as PR, it’s easy to encounter some serious writer’s block that stops you straight in your tracks. You know the feeling: you’ve got a byline due in three hours, and your cursor blinks incessantly on a blank page. Never fear—there are proven, tangible ways to help you and your colleagues […]
Spaceflight Networks: A Cost-Effective Solution for Small-Satellite Communications
Spaceflight Inc. is at it again! The Seattle-based company reinventing the model for launching small satellites into space has expanded its services to include Spaceflight Networks, a business dedicated to cost-effective spacecraft communications and operations for small-satellite customers. With the addition of Spaceflight Networks, Spaceflight Inc. becomes the first and only company capable of offering […]
Did I Get Your Attention?
Journalists’ inboxes are often full of emails pitching a variety of different stories. As a beginner in the PR industry, I am realizing with every pitch I send that getting their attention is anything but easy. So the question becomes, how do you get them to read your pitch? How do I make my email […]