Major Brands Learn to Embrace Twitter
Twitter is growing at breakneck speed, and major brands can no longer afford to ignore it. According to social media guide Mashable.com, Twitter grew an astounding 752 percent in 2008. And according to market tracker Hitwise, traffic to Twitter went up 43 percent after Oprah joined Twitter on her show. For comparison, Facebook grew about […]
OnRequest Images in the News
We recently placed a byline article on behalf of our client, OnRequest Images, in the Atlanta Journal Constitution. The article, written by OnRequest CEO Carla Stratfold, details why photos play a key role in branding. Carla notes that companies are gaining market share by using custom photography and digital assets to showcase their most affordable […]
The Recession and Advertising: Pursuing an Older Generation
It’s a sign of the times: As younger consumers lose discretionary income, advertisers are shifting their attention to an older generation. This shift has implications for print and broadcast as those media outlets which cater to an older generation are faring better in this economy. Older generations were previously ignored by advertisers because they were […]
Big Fish CEO Lands on Cover of Seattle Business Monthly
This month, Seattle Business Monthly readers will see the face of Jeremy Lewis, Big Fish Games’ president and CEO on the cover of the magazine. The magazine chose Jeremy for the cover to compliment the publication’s feature story “Breaking the Rules” about local companies thriving in a down economy. Big Fish Games is profiled in […]
TechFlash 100 Ranks Social Involvement of Seattle Companies
Last week, TechFlash.com published a list of the top 100 Seattle companies that are drawing the most Web traffic and attention on Twitter, blogs and with other media. Working closely with YouNoodle, a start-up which monitors a company’s media buzz, TechFlash ranked companies on a scale of zero to 100. The higher the number, the […]
News Coverage of the Tea Parties: Objective or Partisan?
Taxes can be a contentious issue in America, especially in this economy. On tax day last week, hundreds of thousands of people across the country protested at gatherings called “tea parties” to voice their opposition against what they view as wasteful government spending. The parties got their name from the infamous Boston Tea Party when […]
Local Newspapers of the Future? A Look at Hyperlocal News Sites
Local daily newspapers across the nation are in bad shape, and many Americans fear losing a keystone of their communities: local news. National newspapers and broadcast media have their place, but local papers inform and enrich the communities they serve with stories about politics, business, arts and culture. For instance, USA Today isn’t likely to […]
Our Favorite Photos from the Book Launch Party
Below are some of our favorite photos from the celebration of Communiqué’s fifth anniversary and the launch of Strategic Public Relations: 10 Principles to Harness the Power of PR, written by our very own Jennifer Gehrt and Colleen Moffitt. Rich Tong of Ignition Partners and co-author of The Marketing Playbook Satoshi Nakajima, founder of Big […]
Strategic Public Relations Makes Its Debut; Communiqué Celebrates Fifth Anniversary
Last night was the official launch party for Colleen and Jennifer’s book Strategic Public Relations. The event took place at the Palace Ballroom and featured tasty tidbits from Tom Douglas. Books were flying off the table and despite the fact it was tax day, the turnout was fantastic. It was wonderful to catch up with […]
Alaska Airlines Announces Key Findings of Inflight Wi-Fi Service Trial
On February 26, Alaska Airlines announced the trial launch of its new satellite-based wireless Internet service, Alaska Airlines Inflight Wi-Fi. The launch of this service, which can be used by passengers to browse the Web; access online music, games, podcasts and webcasts; send and receive e-mail and connect to Virtual Private Networks (VPN), garnered more […]