Insights for Leaders Navigating
Visibility, Credibility, and Growth.
From media strategy to reputation management, we explore the trends shaping public perception and share the approaches that drive measurable results for growing brands.
The Washington Post (WaPo) is one of the most highly respected papers in the country. Founded in 1877, it is the largest paper published in Washington, D.C., and has received countless Pulitzer and Worth Bingham prizes. Securing content in WaPo is a PR professional’s dream, but often unattainable. If you throw an email pitch at a reporter, it is likely to be deleted without so much as a second thought. So how do you place content in this coveted publication? Here are a few options.
Submit an Op-Ed
One way to secure content in WaPo is to submit an op-ed. An op-ed expresses the opinion of an author who does not usually write for the publication. WaPo is very specific on the qualifications of op-eds they accept. To start, pieces should be shorter than 750 words, although the submission box allows for 800 words.
They accept content on any topic, from anyone. You do not have to hold a certain title to submit an op-ed, however, if you do, there is a place to note that in the “comments” section. A very important note WaPo makes is that they do not accept content that has been submitted or posted elsewhere, including personal blogs. All content must be original.
There is no need to follow up if you do not receive a response. If you do not hear back from editors after one week, it likely means they did not choose to publish your piece.
Submit a Letter to the Editor
Although much shorter in length, letters to the editor are often a good way to get published in WaPo. These pieces are opinionated as well, relating to issues of concern from readers, or responses to articles in the publication.
WaPo prefers letters that are fewer than 200 words and relate to content that has already been published in the paper. Anonymous letters will not be considered, and the writer must disclose any bias he or she might have in relation to the subject – personal or financial.
Similar to op-ed submissions, letters to the editor must also be original and cannot appear elsewhere.
Submit to Outlook
Another option to secure coverage in WaPo is to submit it to the Outlook/PostEverything section. This section is separate in the print paper but grouped together with op-eds in the online edition. Outlook is similar to the Op-Ed section, however, Outlook authors typically have professional or personal experience with the subject that gives the writing a unique and inside perspective.
Outlook submissions can be up to 1,500 words long, although editors like a variety of lengths and topics. Keep your topic catchy and fresh, something that will grab the readers eye, and be ahead or in line with the news.
Outlook/PostEverything submissions can be sent to [email protected].
One of our client’s recently asked us to help with a research project to learn more about staff perceptions. Our ultimate goal was to discover staff attitudes and beliefs articulated in their own words.
To gather this qualitative information, we decided to do one-on-one interviews, as opposed to a focus group, because we were interested in individuals’ perspectives without the influence of their peers and we didn’t want group interaction to be part of the method.
We also recognized that surveys or questionnaires are most effective when looking at how many people hold a certain opinion, whereas interviews are better for understanding what the opinion is and why a person might subscribe to it. By talking with individuals and taking an interrogatory approach, we could more fully explore answers that might otherwise be underdeveloped if answered in another manner such as a survey.
Finally, as part of this project we will need to synthesize and share our findings with the team and potentially the entire company. Reporting often is the last step in the research process and it is important to think through the best way to present your findings and results.
As we completed this research project, I thought it would be helpful to document some of our learnings around best practices.
- Record and transcribe the sessions. Whenever possible, it is a good idea to record and transcribe the sessions. Clearly, transcription can be time consuming and expensive. If it is not possible, then it is vital that researchers take careful notes. As a best practice, consider having two researchers do the interviews: One person can ask the questions and guide the discussion, and the other person can capture the responses.
- Focus on thematic analysis. As you write your report summarizing responses, you will want to review your notes or your transcripts and look for common themes in relation to your subjects. For instance, are there particular responses that were consistent among baby boomers that are different than the responses of Generation-Y subjects? Consider coding responses so you can easily find them and assign percentages in reports.
- Consider developing a hierarchical outline or matrix. Once you’ve read over the written transcript and identified themes or sub-themes, you may want to organize them in a hierarchical outline or create a matrix to track responses.
- Pay particular attention to minority opinions. If there are one or two people who differ radically from the other responses, you may want to make note of those in your report and findings as well.
- Consider presenting quotes from participants. You may want to include a few quotes to illustrate individual’s perspective but be sure to provide the appropriate context for them so they’re fully understood.
- Write your report. Consider your audiences and determine sections you’ll want to include in your report. These may include:
- An abstract or executive summary
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- An introduction or summary of project background
- Methods: where you describe the participants, what was measured, how you collected data and how the data was analyzed
- Results: This is where you report the results and include quotes, graphs, figures and tables to illustrate key finding
- Conclusions: This is the section where you outline the implications of the findings. You may want to articulate your ideas for how to use the information, you may want to highlight benefits or limitations of the findings, or you may want to recommend additional studies be conducted.
If you have other real-world examples of best practices that you’ve used as you researched, analyzed and reported on work situations or to explore other issues, please share them.
For nearly 15 years, Pew Research Center has distributed an overview of the state of the media, analyzing different forms, target audiences and consumption. It also looks at how media organizations are performing as businesses, analyzing outlets’ ability to capture attention as well as revenue.
Rather than issuing one report, Pew distributes eight separate fact sheets, covering everything from local TV news to Hispanic and African American news to audio and podcasting.
After reviewing the fact sheets analyzing the state of the media in 2017, here are some important takeaways.
Newspapers Circulation Declines but Unique Visitors Grows
It’s no secret that as consumer preferences have shifted to digital, newspapers have experienced dips in circulation. According to Pew’s research, the estimated total U.S. daily newspaper circulation for both print and digital in 2017 was 31 million for weekday and 34 million for Sunday. These numbers were down 11 percent and 10 percent, respectively, from 2016.
However, prominent papers in the U.S. have seen recent increases in their digital subscriptions. Both The New York Times and The Wall Street Journal both produced independent studies that indicated both publications experienced significant gains in digital subscriptions. The New York Times saw a 42 percent increase and The Wall Street Journal experienced a 26 percent uptick in digital subscribers.
This uptick could be due to several factors, including digital being the preferred format or an increased interest in current events over the last year. However, another possibility is the dynamic platform offered through digital media. Many publications have created interactive media sections that enable readers to interact with a map or search for data relevant to them and tie it to the story, potentially captivating more interest.
Digital Media Reaches Nine-in-10 Adults
About 93 percent of individuals in the U.S. get at least some news online, either through a mobile device or a desktop. While Pew recognizes that many “legacy” news organizations, such as The New York Times or The Washington Post, have significant presences online, its digital media fact sheet looks specifically at news sites that were founded online.
One unique piece of information revealed through the report is not the data, but a list of the digital news sources that were used for the study. Pew only included sites that averaged 10 million unique visitors per month from October through December of each year analyzed. In 2017, 35 outlets met this requirement, including Business Insider, Buzzfeed, Bustle, Digital Trends, Gizmodo, Huffington Post, Mashable, Politico, Refinery 29 and Vox. The entire list can be found here.
Because these are digital outlets, its no surprise they are largely focused on reaching readers through social media. One hundred percent of the digital outlets included in the study have Facebook and Twitter profiles, while 94 percent and 89 percent have YouTube channels and Instagram accounts respectively. So when thinking about pitching these journalists, it’s important to consider what could be used for an intriguing headline, tweet or caption, and what visuals you can offer to accompany the article.
Don’t Overlook Podcasting
Audio news has two main sources, traditional radio (AM/FM) and digital formats such as online radio and podcasts. While traditional radio hasn’t seen much of a change in listenership since 2009, online radio and podcasts are trending up.
In 2006, about 12 percent of Americans over the age of 12 had ever listened to a podcast. Now, in 2018, nearly 50 percent of Americans have listened to a podcast. One outlet that has seen substantial success in its programming is NPR, having created some of the most popular shows in the iTunes library. From 2016 to 2017, NPR saw the average weekly unique user who downloaded a show rise by 1.9 million, from 3.5 million to 5.4 million.
With the continued popularity and upward trend of listeners, you may want to consider what podcasts are reaching your audiences and determine if you have a strong spokesperson who could contribute interesting perspectives to those programs. Alternatively, if you are working with a brand dedicated to content creation, you may want to consider if an audio platform would be of interest to your target audiences. For more ideas on how to start a podcast, check out this blog post.
As individuals who leverage the media to reach target audiences, it is critical that PR professionals take the time to understand how the state of the media evolves as consumer preferences change. With this understanding and data, we can then think strategically about how to reach our target audiences and provide journalists with valuable information and stories.
We recently had the opportunity to support Dell EMC’s presence at IBC2018, one of the most influential media, entertainment and technology events in the world. More than 57,000 visitors from 170 countries gathered in Amsterdam for IBC, including content creators, broadcasters and content delivery providers.
The show wraps up today, Sept 18., after five jam-packed days of informational sessions, technical conferences, award ceremonies, booth demonstrations, and countless networking lunches, dinners and happy hours.
Originally known as the International Broadcasting Convention, IBC has shifted from its technical broadcast roots and now covers the whole breadth of media creation management and delivery, from online content to digital cinema, and from automated workflows to high-resolution capture and display.
At the show, Dell highlighted its comprehensive technology portfolio, which includes Dell EMC storage, servers, networking, VMware virtualization solutions, and high-performance Dell workstations and displays. In fact, Dell EMC has been working with broadcasters, content service providers and media production facilities for more than a decade.
This marks the third year that Communiqué PR has supported Dell EMC at IBC, working to secure onsite briefings with key media and entertainment trade reporters and to drive coverage from show announcements.
Together with Dell EMC’s global agencies, this year we were able to secure seven press and analyst meetings for Dell EMC’s media and entertainment team, as well as five potential press “stop-bys” at its booth. We also helped to prepare and submit a nomination for Dell EMC for IABM’s BAM Awards (which is currently a finalist in the “Store” category!), and supported content development leading up to the show.
Large, busy trade shows like IBC can make it difficult for companies to get noticed amid all the noise. There’s so much competition for attention, whether it’s the industry keynotes and educational sessions, the press conferences and events, the booth demos or – perhaps most important (and fun!) of all, the networking parties.
For PR and communications professionals, it’s important to keep a few things in mind at large industry gatherings like IBC2018. Below are a few pointers for how to make the maximum impact at an industry conference or trade show:
Think beyond the event itself. Particularly at trade shows, schedules are almost always in flux, which means that some press briefings might run late, get pushed to another day or cancelled altogether. While face-to-face time with journalists is one of the top priorities at a show, remember that you can – and should – connect with them throughout the year and update them about your company. Following up after the event might be an opportunity to get your company included in post-show wrap-up articles and offer takeaways from the big announcements that took place.
Think globally, not locally. As with any PR or communications endeavor, consider your audience – and at IBC, that audience is decidedly global. More than 170 countries are represented at the show, and that includes journalists from all corners of the world. This is an excellent opportunity to showcase any global clients or use cases your customers might have, and also to educate yourself about the specific industry trends and market drivers that various regions are experiencing.
We wish the Dell EMC team and the entire Dell crew the best of luck at IBC2018 and look forward to hearing about how the show went. Did your company exhibit, speak or attend IBC? What were your thoughts and takeaways? Tell us here in the comments!
With the second half of 2018 in full swing, it can be valuable to take a moment to evaluate results secured and the progress made on annual objectives. Assessing the status and quality of the activities completed and remaining in the pipeline can help direct strategy for the remainder of the year, as well as planning for upcoming years.
This year has been busy for Delta-Q Technologies (Delta-Q) – a leading provider of industrial battery charging solutions and longstanding client of Communiqué PR. As the automotive industry continues to invest in plug-in and electric hybrid powered solutions (i.e., charger stations at grocery stores and malls, increased car manufactures offering hybrid models, etc.), the opportunity to innovate and bring electric solutions to the industrial equipment industry not also increases, but can occur relatively quickly, as technologies improve and issues faced in the auto industry resolve.
As such, Delta-Q has been instrumental in helping original equipment manufacturers (OEMs) transition to electric solutions for their golf carts, lift trucks, aerial work platforms, motorcycles, scooters, floor care machines, and utility and recreational vehicles. And in addition to supplying the products to best operate lithium-battery powered equipment, Delta-Q also invests in developing the capabilities and educational materials that will help OEMs comply with industry regulations, understand changes occurring in the industry, and operate the equipment at the highest efficiency and safety levels.
For example, this year, Delta-Q expanded its software capabilities to better support a standards of operations utilized in charging solutions, as outlined in “Delta-Q Technologies Includes J1939 Capabilities to Better Support Electric Vehicle Manufacturers.” This advancement provided OEMs with the ability to integrate the battery charger’s data with other components within the vehicle/equipment’s systems (i.e., allowing the end user to monitor the battery life in connection to the breaks and gears, etc. in a simple and functional manner).
Below is a list of the coverage secured as a result of our media outreach to trade publications to support this announcement.
- CleanLink/Sanitary Maintenance: Lithium Ion Battery Use Expanding To Jan/san – 4/28/18
- Access International: The changing landscape of scissors – 4/17/18
- net: Delta-Q Technologies Includes J1939 Capabilities to Better Support Electric Vehicle Manufacturers – 4/12/18
- Lift & Hoist International: Delta-Q Technologies Includes J1939 Capabilities to Better Support Electric Vehicle Manufacturers – 4/3/18
- Forklift Revolution: Delta-Q Technologies Includes J1939 Capabilities to Better Support Electric Vehicle Manufacturers – 4/3/18
- Access, Lift & Handlers (ALH): Delta-Q now offers two CAN bus options – 4/3/18
- Facility Cleaning & Maintenance: All Charged Up: Lithium-powered equipment improves return on investment – 4/1/18
- CAN Newsletter Online: Comes now with J1939-interface – 3/29/18
- Fleet Equipment Magazine: Delta-Q Technologies includes J1939 capabilities to better support electric vehicle manufacturers – 3/27/2018
- Electronic Products & Technology: Delta-Q Tech incorporates J1939 automotive capabilities – 3/24/2018
- Automotive Technology: Delta-Q Technologies Integrates J1939 Capabilities To Better Support Electric Vehicle Manufacturers – 3/23/2018
- ThomasNet Industry News: Delta-Q Technologies Includes J1939 Capabilities to Better Support Electric Vehicle Manufacturers – 3/23/2018
- North America Clean Energy: Delta-Q Includes J1939 Capabilities to Better Support Electric Vehicle Manufacturers – 3/23/2018
- DC Velocity: Delta-Q Includes J1939 Capabilities to Better Support Electric Vehicle Manufacturers – 3/22/2018
- CAN Newsletter Online: CANopen and J1939 included – 6/20/18
More recently, Delta-Q expanded its lithium-specific charger line, the ICL Series, to include four new high-frequency lithium battery chargers, as detailed in “Delta-Q Technologies releases new 85V and 120V industrial lithium battery chargers to meet market demand.” The expansion is a direct response to customer and industry demand for higher voltage lithium chargers. Below is a list of the trade media coverage secured as a result of our outreach for this announcement.
- Building Services Management: To Meet Demand, Delta-Q Releases New Lithium Battery Chargers – 6/20/18
- Utility Products: Energy management: High frequency lithium battery chargers – 6/14/18
- Battery Power: Delta-Q Technologies Releases 85V and 120V Industrial Lithium Battery Chargers – 6/13/18
- TNet: Delta-Q Technologies Releases New 85V and 120V Industrial Lithium Battery Chargers to Meet Market Demand – 6/11/18
- EE News: CAN-based 85V and 120V lithium battery chargers target industrial applications – 6/12/18
- Facilities Net: Lithium Battery Chargers Offer Improved Versatility -6/12/18
- Power Systems Design: 85V and 120V Industrial Lithium Battery Chargers Meet Market Demand for Electric Vehicles and Devices – 6/12/18
- Lift & Hoist International: Delta-Q Releases New 85V and 120V Industrial Lithium Battery Chargers – 6/12/18
- Access International: Lithium charger launch – 6/11/18
- Material Handling Wholesaler: Delta-Q Technologies releases 85V and 120V industrial lithium battery chargers – 6/11/18
- DC Velocity: Delta-Q Releases New 85V and 120V Industrial Lithium Battery Chargers to Meet Market Demand – 6/11/18
This week Delta-Q is attending The Battery Show North America in Novi, Mich., and released a partner announcement with Navitas Systems around the company’s implementation of Delta-Q’s IC1200 charger in its latest battery pack, the Starlifter. We are continuing to distribute this announcement, but the initial results have been positive.
- EE News: Delta-Q ships 550Ah charger for forklift system – 9/12/18
- Material Handling Wholesaler: Navitas Systems selects Delta-Q Technologies’ IC1200 Charger for its newest Lithium Forklift Battery Pack – 9/11/18
- DC Velocity: Navitas Systems Selects Delta-Q Technologies’ IC1200 Charger for Its Newest Lithium Forklift Battery – 9/11/18
- CANTech Letter: Navitas Systems Selects Delta-Q Technologies’ IC1200 Charger for Its Newest Lithium Forklift Battery Pack, the 24-volt Starlifter-AC™ – 9/11/18
The remainder of 2018 will continue to be an exciting time for Delta-Q as the company pushes out its latest webinar on Emissions Regulations, reaches new industry milestones, and enters its 20th year in business.
For more information on Delta-Q and to stay updated on its announcements, visit www.delta-q.com.
The Wall Street Journal (WSJ) recently published an article highlighting how the management structure of top-heavy companies can be challenging for employees and often leads to inefficiencies. For many workers having more than one boss causes frustration and confusion in the office.
The article supports this claim by citing results from a Gartner survey that indicates more than two-thirds of employees around the world say they have to consult with more than one boss to get their jobs done, and nearly as many waste significant amounts of time waiting for guidance from senior leaders.
Sometimes this is unavoidable due to the size of the company or the prominence of the project; however, I believe culture and leadership styles are the main drivers.
Handling workloads coming from multiple people can be tough. Here are some tips on how to proactively navigate the situation.
Manage up
With leaders spread so thin, it’s no surprise that Gartner reports that bosses now manage, on average, nine direct reports – up from five in 2008. Further, the report also highlights that only 35 percent of employees surveyed in the Gartner poll last year say their manager understands their day-to-day work.
The WSJ article cites a number of sources, including Brian Kropp, human-resources-practice leader at Gartner who notes, “managers are less likely to provide good feedback and coaching when they don’t understand what that employee’s workflow is.”
If the structure and process for collaboration and visibility is missing, you need to be your own advocate by driving that conversation and seeking feedback in a structured format on a regular basis from your manager. This could be as simple as scheduling a brief, weekly check-in with your manager that serves as a mechanism to facilitate an ongoing discussion.
Establish clear goals
Roxanne Allen, a former director of communications with American Express who runs her own strategy business in Minneapolis, said in the WSJ article that in today’s “do more” office environment, managers’ priorities are ever-changing, and their employees are expected to remain open to fast-changing roles and business needs. “To be perceived as anything else is a career killer,” she said.
That’s the root of a lot of frustration. “Managers should set clear goals, learn to clearly communicate their priorities, and know the work their employees are performing so that mindless ’never minds’ are unnecessary and overloading never happens,” Ms. Allen says. “Alignment starts at the top.”
While we all dread the annual review process, when taken seriously, it can serve as a valuable roadmap to guide activity and growth as well as a formal record of said goals. The level of commitment to the annual review process varies greatly by company, but if you’re struggling with defining goals I encourage you to fully embrace the procedure to ensure it drives meaningful action. In addition to the goals, identifying measurable KPI’s to demonstrate growth is a best practice and will further illustrate the progress you’re making towards those goals.
Set boundaries
As a greater emphasis on workplace collaboration has swept across offices, many people report they feel burdened by all the shared projects—along with the myriad meetings, conference calls and emails they require.
People with deeply rooted identities as high-performing workers are especially susceptible to collaborative overload, says Rob Cross in the WSJ article, a professor of leadership at Babson College. But he sees glimmers of hope in the cubiclescape.
The WSJ article highlights Cross’s takeaways from 160 interviews with men and women across 20 organizations—including software firms, manufacturers and government contractors—in which many workers told him that they had successfully said “enough,” and put up boundaries to reclaim control of their days.
“They did so with great trepidation, only to discover that the negative backlash they’d feared was nowhere to be found,” he says.
The WSJ article highlights how one man told Babson researchers that when he started saying “no” more, the reaction shocked him. “People adapted around me immediately. To be honest, it made me wonder why I didn’t do this a year ago,” he said. “It has made a big impact on my happiness.”
Can you really set boundaries with your boss? Cross says it must be done proactively rather than in the heat of the moment. He also suggests people who build a diverse network of colleagues across an organization tend to possess the confidence to draw the line, while siloed workers frequently feel helpless to stand up for themselves.
Learning to handle multiple managers is an essential skill in today’s complex organizations. There are no light switches you flip for immediate solutions but recognizing the challenges can help you identify ways to handle it.
I’ve experienced both sides first-hand, and while I’m truly not gunning for brownie points here, I feel fortunate to work for a boutique firm with clear strategic direction, firm grasp on efficiency, forward thinking approach to sustainable company growth and strong leadership. It’s hard to find.