Insights for Leaders Navigating
Visibility, Credibility, and Growth.
From media strategy to reputation management, we explore the trends shaping public perception and share the approaches that drive measurable results for growing brands.
For nearly 15 years, Pew Research Center has distributed an overview of the state of the media, analyzing different forms, target audiences and consumption. It also looks at how media organizations are performing as businesses, analyzing outlets’ ability to capture attention as well as revenue.
Rather than issuing one report, Pew distributes eight separate fact sheets, covering everything from local TV news to Hispanic and African American news to audio and podcasting.
After reviewing the fact sheets analyzing the state of the media in 2017, here are some important takeaways.
Newspapers Circulation Declines but Unique Visitors Grows
It’s no secret that as consumer preferences have shifted to digital, newspapers have experienced dips in circulation. According to Pew’s research, the estimated total U.S. daily newspaper circulation for both print and digital in 2017 was 31 million for weekday and 34 million for Sunday. These numbers were down 11 percent and 10 percent, respectively, from 2016.
However, prominent papers in the U.S. have seen recent increases in their digital subscriptions. Both The New York Times and The Wall Street Journal both produced independent studies that indicated both publications experienced significant gains in digital subscriptions. The New York Times saw a 42 percent increase and The Wall Street Journal experienced a 26 percent uptick in digital subscribers.
This uptick could be due to several factors, including digital being the preferred format or an increased interest in current events over the last year. However, another possibility is the dynamic platform offered through digital media. Many publications have created interactive media sections that enable readers to interact with a map or search for data relevant to them and tie it to the story, potentially captivating more interest.
Digital Media Reaches Nine-in-10 Adults
About 93 percent of individuals in the U.S. get at least some news online, either through a mobile device or a desktop. While Pew recognizes that many “legacy” news organizations, such as The New York Times or The Washington Post, have significant presences online, its digital media fact sheet looks specifically at news sites that were founded online.
One unique piece of information revealed through the report is not the data, but a list of the digital news sources that were used for the study. Pew only included sites that averaged 10 million unique visitors per month from October through December of each year analyzed. In 2017, 35 outlets met this requirement, including Business Insider, Buzzfeed, Bustle, Digital Trends, Gizmodo, Huffington Post, Mashable, Politico, Refinery 29 and Vox. The entire list can be found here.
Because these are digital outlets, its no surprise they are largely focused on reaching readers through social media. One hundred percent of the digital outlets included in the study have Facebook and Twitter profiles, while 94 percent and 89 percent have YouTube channels and Instagram accounts respectively. So when thinking about pitching these journalists, it’s important to consider what could be used for an intriguing headline, tweet or caption, and what visuals you can offer to accompany the article.
Don’t Overlook Podcasting
Audio news has two main sources, traditional radio (AM/FM) and digital formats such as online radio and podcasts. While traditional radio hasn’t seen much of a change in listenership since 2009, online radio and podcasts are trending up.
In 2006, about 12 percent of Americans over the age of 12 had ever listened to a podcast. Now, in 2018, nearly 50 percent of Americans have listened to a podcast. One outlet that has seen substantial success in its programming is NPR, having created some of the most popular shows in the iTunes library. From 2016 to 2017, NPR saw the average weekly unique user who downloaded a show rise by 1.9 million, from 3.5 million to 5.4 million.
With the continued popularity and upward trend of listeners, you may want to consider what podcasts are reaching your audiences and determine if you have a strong spokesperson who could contribute interesting perspectives to those programs. Alternatively, if you are working with a brand dedicated to content creation, you may want to consider if an audio platform would be of interest to your target audiences. For more ideas on how to start a podcast, check out this blog post.
As individuals who leverage the media to reach target audiences, it is critical that PR professionals take the time to understand how the state of the media evolves as consumer preferences change. With this understanding and data, we can then think strategically about how to reach our target audiences and provide journalists with valuable information and stories.
We recently had the opportunity to support Dell EMC’s presence at IBC2018, one of the most influential media, entertainment and technology events in the world. More than 57,000 visitors from 170 countries gathered in Amsterdam for IBC, including content creators, broadcasters and content delivery providers.
The show wraps up today, Sept 18., after five jam-packed days of informational sessions, technical conferences, award ceremonies, booth demonstrations, and countless networking lunches, dinners and happy hours.
Originally known as the International Broadcasting Convention, IBC has shifted from its technical broadcast roots and now covers the whole breadth of media creation management and delivery, from online content to digital cinema, and from automated workflows to high-resolution capture and display.
At the show, Dell highlighted its comprehensive technology portfolio, which includes Dell EMC storage, servers, networking, VMware virtualization solutions, and high-performance Dell workstations and displays. In fact, Dell EMC has been working with broadcasters, content service providers and media production facilities for more than a decade.
This marks the third year that Communiqué PR has supported Dell EMC at IBC, working to secure onsite briefings with key media and entertainment trade reporters and to drive coverage from show announcements.
Together with Dell EMC’s global agencies, this year we were able to secure seven press and analyst meetings for Dell EMC’s media and entertainment team, as well as five potential press “stop-bys” at its booth. We also helped to prepare and submit a nomination for Dell EMC for IABM’s BAM Awards (which is currently a finalist in the “Store” category!), and supported content development leading up to the show.
Large, busy trade shows like IBC can make it difficult for companies to get noticed amid all the noise. There’s so much competition for attention, whether it’s the industry keynotes and educational sessions, the press conferences and events, the booth demos or – perhaps most important (and fun!) of all, the networking parties.
For PR and communications professionals, it’s important to keep a few things in mind at large industry gatherings like IBC2018. Below are a few pointers for how to make the maximum impact at an industry conference or trade show:
Think beyond the event itself. Particularly at trade shows, schedules are almost always in flux, which means that some press briefings might run late, get pushed to another day or cancelled altogether. While face-to-face time with journalists is one of the top priorities at a show, remember that you can – and should – connect with them throughout the year and update them about your company. Following up after the event might be an opportunity to get your company included in post-show wrap-up articles and offer takeaways from the big announcements that took place.
Think globally, not locally. As with any PR or communications endeavor, consider your audience – and at IBC, that audience is decidedly global. More than 170 countries are represented at the show, and that includes journalists from all corners of the world. This is an excellent opportunity to showcase any global clients or use cases your customers might have, and also to educate yourself about the specific industry trends and market drivers that various regions are experiencing.
We wish the Dell EMC team and the entire Dell crew the best of luck at IBC2018 and look forward to hearing about how the show went. Did your company exhibit, speak or attend IBC? What were your thoughts and takeaways? Tell us here in the comments!
With the second half of 2018 in full swing, it can be valuable to take a moment to evaluate results secured and the progress made on annual objectives. Assessing the status and quality of the activities completed and remaining in the pipeline can help direct strategy for the remainder of the year, as well as planning for upcoming years.
This year has been busy for Delta-Q Technologies (Delta-Q) – a leading provider of industrial battery charging solutions and longstanding client of Communiqué PR. As the automotive industry continues to invest in plug-in and electric hybrid powered solutions (i.e., charger stations at grocery stores and malls, increased car manufactures offering hybrid models, etc.), the opportunity to innovate and bring electric solutions to the industrial equipment industry not also increases, but can occur relatively quickly, as technologies improve and issues faced in the auto industry resolve.
As such, Delta-Q has been instrumental in helping original equipment manufacturers (OEMs) transition to electric solutions for their golf carts, lift trucks, aerial work platforms, motorcycles, scooters, floor care machines, and utility and recreational vehicles. And in addition to supplying the products to best operate lithium-battery powered equipment, Delta-Q also invests in developing the capabilities and educational materials that will help OEMs comply with industry regulations, understand changes occurring in the industry, and operate the equipment at the highest efficiency and safety levels.
For example, this year, Delta-Q expanded its software capabilities to better support a standards of operations utilized in charging solutions, as outlined in “Delta-Q Technologies Includes J1939 Capabilities to Better Support Electric Vehicle Manufacturers.” This advancement provided OEMs with the ability to integrate the battery charger’s data with other components within the vehicle/equipment’s systems (i.e., allowing the end user to monitor the battery life in connection to the breaks and gears, etc. in a simple and functional manner).
Below is a list of the coverage secured as a result of our media outreach to trade publications to support this announcement.
- CleanLink/Sanitary Maintenance: Lithium Ion Battery Use Expanding To Jan/san – 4/28/18
- Access International: The changing landscape of scissors – 4/17/18
- net: Delta-Q Technologies Includes J1939 Capabilities to Better Support Electric Vehicle Manufacturers – 4/12/18
- Lift & Hoist International: Delta-Q Technologies Includes J1939 Capabilities to Better Support Electric Vehicle Manufacturers – 4/3/18
- Forklift Revolution: Delta-Q Technologies Includes J1939 Capabilities to Better Support Electric Vehicle Manufacturers – 4/3/18
- Access, Lift & Handlers (ALH): Delta-Q now offers two CAN bus options – 4/3/18
- Facility Cleaning & Maintenance: All Charged Up: Lithium-powered equipment improves return on investment – 4/1/18
- CAN Newsletter Online: Comes now with J1939-interface – 3/29/18
- Fleet Equipment Magazine: Delta-Q Technologies includes J1939 capabilities to better support electric vehicle manufacturers – 3/27/2018
- Electronic Products & Technology: Delta-Q Tech incorporates J1939 automotive capabilities – 3/24/2018
- Automotive Technology: Delta-Q Technologies Integrates J1939 Capabilities To Better Support Electric Vehicle Manufacturers – 3/23/2018
- ThomasNet Industry News: Delta-Q Technologies Includes J1939 Capabilities to Better Support Electric Vehicle Manufacturers – 3/23/2018
- North America Clean Energy: Delta-Q Includes J1939 Capabilities to Better Support Electric Vehicle Manufacturers – 3/23/2018
- DC Velocity: Delta-Q Includes J1939 Capabilities to Better Support Electric Vehicle Manufacturers – 3/22/2018
- CAN Newsletter Online: CANopen and J1939 included – 6/20/18
More recently, Delta-Q expanded its lithium-specific charger line, the ICL Series, to include four new high-frequency lithium battery chargers, as detailed in “Delta-Q Technologies releases new 85V and 120V industrial lithium battery chargers to meet market demand.” The expansion is a direct response to customer and industry demand for higher voltage lithium chargers. Below is a list of the trade media coverage secured as a result of our outreach for this announcement.
- Building Services Management: To Meet Demand, Delta-Q Releases New Lithium Battery Chargers – 6/20/18
- Utility Products: Energy management: High frequency lithium battery chargers – 6/14/18
- Battery Power: Delta-Q Technologies Releases 85V and 120V Industrial Lithium Battery Chargers – 6/13/18
- TNet: Delta-Q Technologies Releases New 85V and 120V Industrial Lithium Battery Chargers to Meet Market Demand – 6/11/18
- EE News: CAN-based 85V and 120V lithium battery chargers target industrial applications – 6/12/18
- Facilities Net: Lithium Battery Chargers Offer Improved Versatility -6/12/18
- Power Systems Design: 85V and 120V Industrial Lithium Battery Chargers Meet Market Demand for Electric Vehicles and Devices – 6/12/18
- Lift & Hoist International: Delta-Q Releases New 85V and 120V Industrial Lithium Battery Chargers – 6/12/18
- Access International: Lithium charger launch – 6/11/18
- Material Handling Wholesaler: Delta-Q Technologies releases 85V and 120V industrial lithium battery chargers – 6/11/18
- DC Velocity: Delta-Q Releases New 85V and 120V Industrial Lithium Battery Chargers to Meet Market Demand – 6/11/18
This week Delta-Q is attending The Battery Show North America in Novi, Mich., and released a partner announcement with Navitas Systems around the company’s implementation of Delta-Q’s IC1200 charger in its latest battery pack, the Starlifter. We are continuing to distribute this announcement, but the initial results have been positive.
- EE News: Delta-Q ships 550Ah charger for forklift system – 9/12/18
- Material Handling Wholesaler: Navitas Systems selects Delta-Q Technologies’ IC1200 Charger for its newest Lithium Forklift Battery Pack – 9/11/18
- DC Velocity: Navitas Systems Selects Delta-Q Technologies’ IC1200 Charger for Its Newest Lithium Forklift Battery – 9/11/18
- CANTech Letter: Navitas Systems Selects Delta-Q Technologies’ IC1200 Charger for Its Newest Lithium Forklift Battery Pack, the 24-volt Starlifter-AC™ – 9/11/18
The remainder of 2018 will continue to be an exciting time for Delta-Q as the company pushes out its latest webinar on Emissions Regulations, reaches new industry milestones, and enters its 20th year in business.
For more information on Delta-Q and to stay updated on its announcements, visit www.delta-q.com.
The Wall Street Journal (WSJ) recently published an article highlighting how the management structure of top-heavy companies can be challenging for employees and often leads to inefficiencies. For many workers having more than one boss causes frustration and confusion in the office.
The article supports this claim by citing results from a Gartner survey that indicates more than two-thirds of employees around the world say they have to consult with more than one boss to get their jobs done, and nearly as many waste significant amounts of time waiting for guidance from senior leaders.
Sometimes this is unavoidable due to the size of the company or the prominence of the project; however, I believe culture and leadership styles are the main drivers.
Handling workloads coming from multiple people can be tough. Here are some tips on how to proactively navigate the situation.
Manage up
With leaders spread so thin, it’s no surprise that Gartner reports that bosses now manage, on average, nine direct reports – up from five in 2008. Further, the report also highlights that only 35 percent of employees surveyed in the Gartner poll last year say their manager understands their day-to-day work.
The WSJ article cites a number of sources, including Brian Kropp, human-resources-practice leader at Gartner who notes, “managers are less likely to provide good feedback and coaching when they don’t understand what that employee’s workflow is.”
If the structure and process for collaboration and visibility is missing, you need to be your own advocate by driving that conversation and seeking feedback in a structured format on a regular basis from your manager. This could be as simple as scheduling a brief, weekly check-in with your manager that serves as a mechanism to facilitate an ongoing discussion.
Establish clear goals
Roxanne Allen, a former director of communications with American Express who runs her own strategy business in Minneapolis, said in the WSJ article that in today’s “do more” office environment, managers’ priorities are ever-changing, and their employees are expected to remain open to fast-changing roles and business needs. “To be perceived as anything else is a career killer,” she said.
That’s the root of a lot of frustration. “Managers should set clear goals, learn to clearly communicate their priorities, and know the work their employees are performing so that mindless ’never minds’ are unnecessary and overloading never happens,” Ms. Allen says. “Alignment starts at the top.”
While we all dread the annual review process, when taken seriously, it can serve as a valuable roadmap to guide activity and growth as well as a formal record of said goals. The level of commitment to the annual review process varies greatly by company, but if you’re struggling with defining goals I encourage you to fully embrace the procedure to ensure it drives meaningful action. In addition to the goals, identifying measurable KPI’s to demonstrate growth is a best practice and will further illustrate the progress you’re making towards those goals.
Set boundaries
As a greater emphasis on workplace collaboration has swept across offices, many people report they feel burdened by all the shared projects—along with the myriad meetings, conference calls and emails they require.
People with deeply rooted identities as high-performing workers are especially susceptible to collaborative overload, says Rob Cross in the WSJ article, a professor of leadership at Babson College. But he sees glimmers of hope in the cubiclescape.
The WSJ article highlights Cross’s takeaways from 160 interviews with men and women across 20 organizations—including software firms, manufacturers and government contractors—in which many workers told him that they had successfully said “enough,” and put up boundaries to reclaim control of their days.
“They did so with great trepidation, only to discover that the negative backlash they’d feared was nowhere to be found,” he says.
The WSJ article highlights how one man told Babson researchers that when he started saying “no” more, the reaction shocked him. “People adapted around me immediately. To be honest, it made me wonder why I didn’t do this a year ago,” he said. “It has made a big impact on my happiness.”
Can you really set boundaries with your boss? Cross says it must be done proactively rather than in the heat of the moment. He also suggests people who build a diverse network of colleagues across an organization tend to possess the confidence to draw the line, while siloed workers frequently feel helpless to stand up for themselves.
Learning to handle multiple managers is an essential skill in today’s complex organizations. There are no light switches you flip for immediate solutions but recognizing the challenges can help you identify ways to handle it.
I’ve experienced both sides first-hand, and while I’m truly not gunning for brownie points here, I feel fortunate to work for a boutique firm with clear strategic direction, firm grasp on efficiency, forward thinking approach to sustainable company growth and strong leadership. It’s hard to find.
Public relations experts know how important relationships with journalists are. They (and their editors) are often the deciding vote on whether your client gets coverage or not. If you have a positive relationship with a journalist, you will often be their go-to if they have a story relating to your client. However, one bad pitch can send you straight to their blocked list, never to be heard from again.
According to Muck Rack’s “The State of Journalism Today” report, only four percent of journalists in the U.S. believe the relationship between themselves and PR personnel is a “relationship,” while 24 percent believe the relationship is a “necessary evil”. Some journalists dislike PR professionals so much that they have created a dedicated twitter page, @PRGripes, to revel in various pitching failures.
Below are a few tips to create positive and long-lasting relationships with journalists that I have picked up from various professors, mentors, and those senior to me in the PR industry. Hopefully with a little effort and respect, we can all keep our pitches from being roasted on Twitter.
Value their time
Do your research and determine whether or not your story is in line with a journalist’s beat. You don’t have to specifically mention their previous pieces in your pitch but know what they are and how your story aligns with them. Do not waste a reporter’s time pitching content that is irrelevant to them; you will lose credibility and your future pitches will not be read or considered.
Keep in mind that journalists work on strict daily deadlines and are often cramped for time and space. Always ask about their deadlines and be quick to answer any follow-up questions they have. If you are offering a source, suggest times where the person is available to talk. This cuts out multiple follow-up emails where the reporter has to ask about scheduling, thus saving everyone time.
Find the story
Most journalists will not simply write about your client because you ask them to. You need to find the story for them and point out why your pitch or press release is newsworthy. If there is ever a way to make a journalist’s life easier, do it. Do not make them search through the bulk of a press release to find a catching story— most of the time they won’t read past the first line anyway. Make the story obvious and call out any hard news, along with how it will impact the reader.
In addition, make sure truth is at the forefront of everything you pitch. The easiest way to get blacklisted by a journalist is to feed them false information. If you are offering a story, provide the journalist with verified information and source notes, if necessary, so they do not have to question you or your client. If you want a positive relationship with a journalist, be a source they can always rely on to provide accurate information.
Perfect your pitch
Crafting your pitch well is essential to ensuring it gets picked up rather than thrown out. Always have the journalist in mind and make it easy for them to read and understand. Most importantly, always make sure to get their name right – using an incorrect name will instantly tarnish your relationship with them.
Keep your pitch clear and concise. Be sure to clearly identify your client’s name, or whoever you are reaching out on behalf of, and be sure to clarify any areas that could be misconstrued. Include statistics whenever you can, or anything else that will prove your point and grab the journalist’s attention. For everyone’s benefit, be sure to emphasize your main point. Use bold, underline, or italics in the title, and state your claim as clearly and concisely as possible.
The last thing you want to hear as PR professional is that you are a necessary evil. Rather than being the name journalists hate to see in their inbox, create a reputation for yourself as someone who values their time and delivers relevant, accurate, and concise information, 100 percent of the time.
I recently read Erin Meyer’s The Culture Map: Breaking Through the Invisible Boundaries of Global Business, a book illustrating the impact cultural norms have on business endeavors. Meyer documents her experiences as a well-travelled program director of cross-cultural management at INSEAD in Paris, as well as the experiences of various global business leaders and how they manage cross-cultural business interactions.
The book essentially serves as a guide, a manual of sorts, providing information on how cross-cultural communication can be more productive with a shared level of curiosity, objectivity, and acceptance of how other cultures do business. The Culture Map analyzes eight key sectors in which business leaders should consider cultural differences to adequately manage those relationships and expand their businesses. These highlighted areas are:
- Communicating: explicit vs. implicit
- Evaluating: direct negative feedback vs. indirect negative feedback
- Persuading: deductive vs. inductive
- Leading: egalitarian vs. hierarchical
- Deciding: consensual vs. top-down
- Trusting: task vs. relationship
- Disagreeing: confrontational vs. avoid confrontation
- Scheduling: structured vs. flexible
I was particularly drawn to chapter eight, in which Meyer explains linear and flexible time, on a scheduling spectrum. On this spectrum, linear time (or monochronic time) can be defined as exact, measured time that is viewed as tangible and concrete. People from monochronic cultures consider time to be a classification system that orders life, and therefore must be abided by and respected (i.e., Germany, Switzerland, United Kingdom, Japan).
On the other hand, cultures that live in areas that follow flexible (or polychronic) time view time loosely (i.e., India, Saudi Arabia, Mexico, most African countries). In countries following polychronic time, punctuality is not necessarily a priority. For example, nobody would make a fuss if a manager was 20, or even 30 minutes late to a meeting in Nigeria. On the other hand, lack of punctuality is seen as a sign of disrespect in a country like Germany, regardless of the circumstance or informality of the meeting.
These perceptions of time can greatly affect how businesspeople connect with one another. How can a global team be on the same page and get work done if there are completely different understandings of the same fundamental concepts, like time management? What members of one culture see as normal and acceptable may be perceived as extremely rude in another. As a business professional it’s imperative to be aware of these cultural nuances in order to have successful meetings and healthy business relationships.
This guide is a valuable resource for individuals who would like to gain better insight into how business works in other parts of the world. Business professionals can benefit from taking a step out of their own culture and look objectively into others to become more accommodating, understanding, and able to make inclusive decisions. Although someone’s culture doesn’t automatically predetermine their conduct, understanding the cultural context can be the bridge between businesspeople and perhaps help alleviate frustration with the conduct of others. This understanding promotes empathy and acclimatization.
It can be difficult to step out of our ethnocentricity because our values and norms are heavily rooted in our culture; however, it makes a great difference in collaboration knowing that business customs from other cultures will be different – and there are tools to understand and work through those differences. Prioritizing effective cross-cultural communication when conducting business can strengthen relationships and maintain a shared level of understanding, which undoubtedly will contribute to better communication and relationship building among colleagues.