Results for Tecplot
Over the past several months, we have been working closely with one of our technology clients, Tecplot, Inc., to unveil its revolutionary new product, Chorus™, to analysts, media and consumers. You may recall reading our previous blog posts in which we shared the results of our strategy including briefings with key industry analysts and best […]
PR: A Critical Success Factor for Business Leaders
Are you surprised to learn that, only 16 percent of MBA programs “offer a single course in crisis and conflict management, strategic communications, public relations” or reputation management? This week an op-ed in Bloomberg BusinessWeek made the case for change. If you haven’t read the article, “Master’s of Spin: PR Belongs in B-School Studies,” I […]
The Keys to Becoming an Industry Thought Leader
Over the last two months, we’ve had the pleasure of working with Verdiem to execute a targeted media relations campaign to generate coverage in national and local business publications as well as IT and green IT vertical publications for a new product announcement. Our objective was to help Verdiem continue to establish itself as a […]
Local Coverage of Serials Solutions
Most marketers and PR professionals appreciate the importance of having access to credible information. Many college students and researchers are in the same position. They need credible, current content and want a Google- like experience when searching their libraries for it. Until just 18 months ago, accessing information in academic libraries (and some corporate libraries) […]
Our Most Popular Posts: Q1 2011
The Communiqué PR team publishes new content on our blog several times a week. We strive to provide our readers with valuable information, analysis and tips relevant to today’s communicators and executives. Given the amount of information we all receive daily, we recognize you may not read each and every blog post. So we thought […]
Building Buzz in a Noisy Market
Launching a product or service is no easy feat, especially when you are entering a market that has been shaped by strong, established leaders and become saturated with other emerging players. How do you cut through the noise and differentiate your organization? How do you avoid becoming a “me too” scenario? We were recently reminded […]
Management Best Practices – Ideas From Google
Recently, a colleague of mine sent me an article from the New York Times that is an excellent read for anyone managing or leading people. The article entitled, “Google’s Quest to Build a Better Boss” highlights how Google analyzed and identified best practices for producing highly effective managers. We thought we’d highlight the article here […]
Changes at TechFlash
Recently, Seattle-based TechFlash, a major source of technology news, went through dramatic changes with the departure of Todd Bishop and John Cook, the outlet’s founders and first employees. As avid followers of the media, and fans of TechFlash, we were hungry to know the type of following TechFlash has had. The information we discovered, based […]
The Future of Journalism and its Effect on Communication Strategy
The field of communication – whether public relations, marketing or journalism – is constantly changing and morphing with the steady flow of emerging technologies. As experts in the field, we must be mindful of the trends and learn to adapt. This includes becoming savvy with new social media platforms, hip blogs and industry trends, so […]
Our Business is Growing. We’re Hiring!
We are excited to announce we are adding to the Communiqué PR team. Currently, we are recruiting for an Account Manager. The complete job description is included below for your consideration. If you are interested in being considered for the position please email your letter of interest and resume to [email protected]. Communiqué Public Relations is a […]