What PR Pros Should Know About Facebook’s Latest News Feed Update
Last week, Facebook quietly announced in a blog post that it has updated its policies around “click-bait” links. According to the post, click-baiting refers to links “with a headline that encourages people to click to see more, without telling them much information about what they will see.” We’ve all seen these—you’re scrolling down your news […]
What Journalists Want: Findings From the 2014 Business Wire Media Survey
As PR professionals, we are constantly trying to get into journalists’ heads to determine what they’re looking for from us. What kinds of multimedia elements are most helpful? How in-depth should our pitches be? Should we engage reporters on Twitter? Luckily Business Wire might have some of the answers. It recently conducted a media survey […]
The Success of Seattle Children’s Autism Blog
In the United States, according to the CDC, autism spectrum disorder affects one in 68 children. In the Pacific Northwest, we are fortunate to have an excellent organization – Seattle Children’s Autism Center – committed to providing assessment, diagnosis, treatment and support for those with or caring for children with autism spectrum disorders. In early […]
Spaceflight Networks: A Cost-Effective Solution for Small-Satellite Communications
Spaceflight Inc. is at it again! The Seattle-based company reinventing the model for launching small satellites into space has expanded its services to include Spaceflight Networks, a business dedicated to cost-effective spacecraft communications and operations for small-satellite customers. With the addition of Spaceflight Networks, Spaceflight Inc. becomes the first and only company capable of offering […]
Four Ways to Supercharge Your LinkedIn Sponsored Updates
LinkedIn recently revamped its Sponsored Updates advertising option with the release of Direct Sponsored Content, a solution that allows users to test, tailor and target messages before publishing them. Prior to the update, brands could only sponsor messages that they first posted to their LinkedIn pages as organic content, which limited the ability to test […]
Reddit Live Hits the Interverse – 6 Things to Know About the New Live-Blogging Feature
Last month, Reddit announced the release of Reddit Live, its own live-blogging feature. The “breaking news” platform allows Redditors to create their own live blogs via subreddits and invite contributors to post real-time updates. Unlike traditional Reddit threads, Reddit Live threads update automatically—meaning anyone watching will receive instant updates without having to refresh the feed. […]
How Real-Time Moments Demand New-School PR Approaches
Remember a time before #hashtags, social media managers, and teams dedicated to real-time marketing during major sporting events like the Super Bowl? As more and more consumers are heading online during big cultural moments – whether they be awards shows, large-scale sporting events or major political forums like presidential debates – social media has become […]
PR and the Art of Persuasion: What PR Professionals Can Learn From Academia
Prior to making a career move to public relations, I worked in academia for six years as an English teacher and tutor. Though the parallels might not seem obvious at first glance, both careers are rooted in creating narratives that persuade an audience. The act of teaching is itself a performance designed to persuade an […]
Uber’s Price Cuts
Earlier this month, Uber – a revolutionary ride-share program connecting riders to drivers through its apps, now servicing over 70 cities – announced dramatic prices cuts in dozen of its U.S. markets, causing quite the stir. The New York market has seen a 20 percent price cut for the company’s UberX services and the San […]
Tips for Maintaining Your Productivity Through the Dog Days of Summer
Some say the pace of work and productivity moves a bit slower during the summer months. That is definitely not the case in our office, where deadlines know no season, but amid the busyness, the vibe seems a little more relaxed. In the Pacific Northwest, where everyone wants to take advantage of every moment of […]