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New Year’s Resolutions PR Pros Should Consider

Every January about one in three Americans make resolutions to eat healthier, hit the gym more and manage their stress better, among other self-improvement goals. This year, PR pros may want to consider adding a few of the following professional goals to their list of resolutions as well. Tap into your creative side. People remember […]

Annenberg Study Reinforces Importance of PR as Strategic Asset

In June, the USC Annenberg Strategic Communication and Public Relations Center released results from its eighth biennial Communication and Public Relations Generally Accepted Practices (GAP VIII) Study. The report is focused on providing senior communicators with “guidance as they manage their organizations, develop strategy, and prepare for the future.” Data was gathered from professionals in […]

What PR Pros Should Know About Facebook’s Latest News Feed Update

Last week, Facebook quietly announced in a blog post that it has updated its policies around “click-bait” links. According to the post, click-baiting refers to links “with a headline that encourages people to click to see more, without telling them much information about what they will see.” We’ve all seen these—you’re scrolling down your news […]

What Journalists Want: Findings From the 2014 Business Wire Media Survey

As PR professionals, we are constantly trying to get into journalists’ heads to determine what they’re looking for from us. What kinds of multimedia elements are most helpful? How in-depth should our pitches be? Should we engage reporters on Twitter? Luckily Business Wire might have some of the answers. It recently conducted a media survey […]

Reddit Live Hits the Interverse – 6 Things to Know About the New Live-Blogging Feature

Last month, Reddit announced the release of Reddit Live, its own live-blogging feature. The “breaking news” platform allows Redditors to create their own live blogs via subreddits and invite contributors to post real-time updates. Unlike traditional Reddit threads, Reddit Live threads update automatically—meaning anyone watching will receive instant updates without having to refresh the feed. […]

PR Worldwide – The Importance of In-Country Support

In early July my Communiqué PR cohort Jaymelina Esmele and I traveled to Brescia, Italy, to participate in the semi-annual meeting of the PRN, a worldwide network of boutique PR firms. Our firm joined the network at the start of 2014 after working with two member agencies, Proof Communication and Sympra, on joint projects, and […]

The Changing Landscape of Media Relations: My Advice to PR Pros

As PR professionals, we love the adrenaline rush of landing that big interview for a client with the Wall Street Journal, Bloomberg or the New York Times, and yet few outside of the industry actually understand the myriad of factors reporters consider when deciding whether or not to open up our emails, respond to our […]

Corporate Guidelines a Must as LinkedIn Opens New Publishing Capabilities

Recently, I wrote about publishing capabilities on LinkedIn and the social media giant’s plans to invite all its members to contribute articles via long-form posts. Since that time, I began thinking about the implications of this new capability as it pertains to copyright, other forms of intellectual property, corporate guidelines and staff education. For instance, […]

Infographic: The State of Social Media for PR Pros

Who are your most trusted media sources? A recent survey by Cision and PR News overwhelmingly found that print media and their online equivalents are still the go-to outlets for PR pros. That’s probably not very surprising, but it is telling that despite shrinking newsrooms, changes in journalism and our increasingly social media-driven world, tried-and-true […]