PR Worldwide – The Importance of In-Country Support
In early July my Communiqué PR cohort Jaymelina Esmele and I traveled to Brescia, Italy, to participate in the semi-annual meeting of the PRN, a worldwide network of boutique PR firms. Our firm joined the network at the start of 2014 after working with two member agencies, Proof Communication and Sympra, on joint projects, and […]
Mastering the Art of Newsjacking
Newsjacking, a term coined by David Meerman Scott, refers to the process of injecting your own angles or ideas into a breaking news item or current trend to generate media coverage for your client. The technique can be incredibly effective because it hinges on one of the most important criteria of every news story – […]
Five Tips for Improving Your Team’s Productivity
Think about the last time you moved to a new apartment or home – you probably did not do it alone. After all, it is nearly impossible for one person to move a sofa or bed solo. Like many things in life, moving is simply much easier and faster with the help of a well-organized […]
Corporate Guidelines a Must as LinkedIn Opens New Publishing Capabilities
Recently, I wrote about publishing capabilities on LinkedIn and the social media giant’s plans to invite all its members to contribute articles via long-form posts. Since that time, I began thinking about the implications of this new capability as it pertains to copyright, other forms of intellectual property, corporate guidelines and staff education. For instance, […]
Infographic: The State of Social Media for PR Pros
Who are your most trusted media sources? A recent survey by Cision and PR News overwhelmingly found that print media and their online equivalents are still the go-to outlets for PR pros. That’s probably not very surprising, but it is telling that despite shrinking newsrooms, changes in journalism and our increasingly social media-driven world, tried-and-true […]
Understanding the Role VCs Play in Public Relations
In today’s highly competitive tech industry, it’s just not enough to have a great idea or a winning design concept – one needs to have the resources to turn that spark of creativity into a thriving company. Established entrepreneurs understand the need to weigh the costs and benefits associated with adopting different financial strategies like […]
The Importance of B2B Marketing
As a marketing major, I am constantly learning about the new ways that companies are attracting consumer attention and proving their brand’s value over the competitors. The ads and promotions that people commonly associate with marketing are those for consumer products. However, marketing is equally important for those companies seeking to create value for their […]
Making Sense of LinkedIn’s Publishing Capabilities
One of our clients recently asked us to come up with ideas to create visibility for C-level executives who are interested in building their personal brands in conjunction with building the corporate brand. It was a fun assignment and we outlined several strategies for helping them. One of these focused on regularly contributing content on […]
Lessons in Leadership and Authenticity From NBA MVP Kevin Durant
On Tuesday, May 6, the NBA named Oklahoma City Thunder player Kevin Durant as its Most Valuable Player (MVP). That day, during a press conference staged by his team, Durant showed his true colors as an inspiring and authentic leader. During his more than 25-minute, unscripted acceptance speech, Durant spent little time talking about his […]
Who’s the “Scumbag” Now?
On May 5, our very own Seattle Department of Transportation (SDOT) posted a tweet that received a large amount of backlash. In an attempt to deliver a traffic update with a touch of humor, SDOT referenced the popular meme “Scumbag Steve.” Referring to this meme, SDOT tweeted a picture of slowed traffic near the site […]